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Beyond the Craft
Tatsuki Ikezawa

May 11th - May 26th, 2018
Opening Reception -May 11th, Friday, 6pm-8pm
Painting,  2018, Photograph Printed on Paper 145.6cm x 103cm

hpgrp GALLERY NEW YORK is pleased to announce the opening of "Beyond the Craft", the latest works by Tokyo-based artist/graphic designer/art director Tatsuki Ikezawa. The opening reception with the artists will be held on Friday, May 11th, 2018, 6-8pm at hpgrp GALLERY NEW YORK in Tribeca.

Various fields have become rapidly digitalised nowadays. We are already living in a post digital era. Although digitalisation has greatly affected the arts and creative fields, the actual craft has not been developed enough even though people generally think that digital arts can be restored or copied. Therefore, I want to pursue innovative craft and artistic elements while using digital arts as a motif.
What I have done is to merge a sense of the human with the digital arts.
I wanted to show the possible transformation of digital art from objects to living things. To make it more realistic, I used accidental,organic expressions that come from this consolidation, and I tried to capture the meaning of traditional craft properties such as manual techniques, minuteness and textures. 
Firstly, I created a series of photos, which I took in one attempt. Generally, these kinds of expressions are created by computer graphics, but in my work subjects are manually made-up and handmade.
Secondly, I made a series of visual and solid (3D) art. My aim was to create them by hand, even though 2D or 3D digital printers would have made the process easier with printing, carving and giving them form. And there are some pieces that I intentionally created to look analogue, when in reality they were created using digital techniques.
These expressions were attempts to incorporate the feeling of the head and hand of a person in the process while being basically digital, and accidental expressions born from handling digital like human hands so far as to make craft techniques. I tried to push the boundaries and create new craft properties and artistry. -Tatsuki Ikezawa

Tatsuki Ikezawa
Born in Kanagawa prefecture in 1981.
Graduated from Musashino Art University Department of Design Informatics in 2004.
Art director at Hakuhodo, one of the largest creative agency in Japan, since 2014.
Main clients include SUNTORY, TOYOTA, Lotte, H.P France and etc.
Major awards include Tokyo ADC Award, JAGDA Newcomer Award, Cannes International Advertising Festival Gold , ONE SHOW Gold, ADFEST Grand Prix, NY ADC Silver, Japan Package Design Grand Prize Silver, Best Debutant prize etc. Participated in the NHK Heart Exhibition.

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