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Issue #241 | March 19, 2021 

Advertising

Digital New Deal
ADigitalNewDeal.org
"Simple text sponsorship disclosures on digital political ads often go unnoticed by users and have limited effect, according to new research from Rutgers University and the University of Amsterdam. The researchers found that graphical labeling similar to a stoplight to signal problems with veracity was noticed by users more and had a greater impact on understanding."

Campaigns

Biden's digital guru is starting an ad firm of her own
POLITICO.com
"As the campaign progressed, Clasen’s team developed a strategy to work around Facebook’s ad limitations, such as the social media site’s rule that prevented new creative ads from running in the final days of the campaign. The cash-flush Biden team proactively developed hundreds of alternate ads that were ready to go even before they knew what the Trump campaign would fire at them."

What Does a Political Campaign Marketing Funnel Look Like?
BestPracticeDigital.com
"Effective digital campaigning involves designing and executing marketing funnels to guide supporters on their way to specific actions, like donating, volunteering, and voting. A supporter can move quickly or slowly through a conversion funnel. Some donors will give the first time you ask while others may wait until just before Election Day."

Social Media

Facebook Execs Told Employees It Isn't A 'Root Cause' Of Polarization In The US  "The paper and accompanying webinar are an indication of how Facebook will publicly address the perception that it is harmful to society, an issue that has become increasingly urgent in the aftermath of a divisive presidential election and attempted coup exacerbated by the misinformation and hate speech that had proliferated on the platform."

Changes to Keep Facebook Groups Safe
About.FB.com
"That’s why we’ve taken action to curb the spread of harmful content, like hate speech and misinformation, and made it harder for certain groups to operate or be discovered, whether they’re Public or Private. When a group repeatedly breaks our rules, we take it down entirely."

Technology

Mercer-Backed Parler Casts Its Reboot as Fight for Free Speech
Bloomberg.com
"Conservative donor Rebekah Mercer has been writing checks to finance the social media platform Parler’s reboot, while the company’s leaders have attempted to rally employees by saying they’re engaged in an existential battle against threats to the U.S. and free speech, according to internal recordings of company meetings held in recent months."
Got a link you think should be included? Just email me: eric@learntestoptimize.com

Learn Test Optimize is a project of the Center for Campaign Innovation, a nonprofit research and training center guiding conservatives through the digital transformation of politics.
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