Copy
Your weekly must reads
LTO logo

LTO Links

Issue #77 | December 8, 2017  


View this email in your browser
Share
Tweet
Forward
Advertising
2017 was the year digital ad spending finally beat TV
Recode.net
"To be specific: Digital ad spending reached $209 billion worldwide — 41 percent of the market — in 2017, while TV brought in $178 billion — 35 percent of the market — in 2017."

Facebook to Lift Longtime Ban on Pre-Roll Ads
AdAge.com
"A downside of Facebook News Feed inventory is that it can be easily scrolled past by users, whereas pre-roll or mid-roll in Watch guarantees eyeballs against our clients' content," says Mark Sytsma, associate director of paid social at Huge. "The ability to purchase a known or guaranteed amount of inventory has always been a gap when buying on Facebook. This ad product would fill that hole."

How to Use Facebook to Nudge Low Propensity Voters to the Polls
CampaignsAndElections.com
"Leverage local knowledge...Optimize the ad design...Experiment and refine...Use video-based messaging."
Content
Modeling Political Information Transmission as a Game of Telephone
Journals.UChicago.edu
"Many individuals learn about politics from other people instead of directly from the media. While this could be a good way to reduce information costs, highly controlled lab experiments reveal that the information exchanged can be biased. These important lab experiments are so controlled, however, that they ignore the complexities of language inherent in real-world information transmission. In an effort to improve our understanding of how political information changes as it propagates from the media to one person to another, I conduct a novel online experiment in which I track information diffusion through individuals in communication chains. I then use content analysis to examine how the information is actually changing, finding that the amount of political information communicated decreases as the number of people in the chain increases. Furthermore, the information is increasingly distorted as the length of the chain increases."
Data
Trump Has Unleashed “Unprecedented” Levels Of Polarization In How People View The Media, Says This New Survey
Buzzfeed.com
"The survey found that 74% of respondents who identify as Democrats, or who lean Democratic, have “a great deal” (19%) or “a fair amount” (55%) of confidence in the media. A poll taken in September 2016 asked the same question and found that 51% of Democrats expressed the same level of support, meaning that their confidence has increased 23 percentage points in just one year."
Social
How the Kremlin Tried to Pose as American News Sites on Twitter
AdAge.com
"Researchers have concluded that many of the IRA-linked accounts were created to sow social discord, by trying to "put left-wing people further to the left and right-wing people further to the right," says Ben Nimmo, a senior fellow at the Atlantic Council Digital Forensic Research Lab. "It's that attempt to amplify the differences in society.""

Facebook Allowed Political Ads That Were Actually Scams and Malware
ProPublica.org
"The pitch designed to lure President Donald Trump’s critics is one of more than a dozen politically themed advertisements masking consumer rip-offs that ProPublica has identified since launching an effort in September to monitor paid political messages on the world’s largest social network. As the American public becomes ever more polarized along partisan lines, swindlers who used to capitalize on curiosity about celebrities or sports are now exploiting political passions."
Every Friday Learn Test Optimize Links brings you relevant news and content about the intersections of the Internet, technology, marketing, and politics. Got a link you think should be included? Just email me: eric@learntestoptimize.com

Did someone forward you this email? Sign up here so you never miss an issue: LearnTestOptimize.com

Why Learn Test Optimize?
Our goal is to build a culture of learning, testing, and optimizing throughout politics at every level and in every role.

Learn Test Optimize is a side project by Eric Wilson. Follow me on Twitter.


 


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Email Marketing Powered by Mailchimp