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Issue #235 | February 5, 2021 

Content

The Power of AOC’s Instagram Live on Capitol Attacks and Trauma
Variety.com
"As many YouTubers, streamers and independent radio hosts have learned over the years, there’s a power in broadcasting straight to your own curated audience without worrying about a middleman muddying the message."

Fundraising

Political Campaign SMS Fundraising in Federal, State, and Local Elections
Tatango.com
"According to one study, one-third of Americans say their 2020 voting decision was impacted by campaign text messages. Of 1000 Americans surveyed, 31 percent reported that a campaign text message influenced them to vote in the general election, and 26 percent were influenced to donate to a candidate or political party."

Social Media

In the Wake of the Trump Era, Facebook is Taking Key Steps to Evolve its Content Approach
SocialMediaToday.com
"Facebook wants active engagement, but not at the expense of overall users. If the balance is shifting, and more people are using Facebook less because of that content, maybe the time has come for Facebook to de-emphasize those posts."

Zuckerberg’s pledge to depoliticize Facebook hits grassroots movements
POLITICO.com
"Advocacy group leaders say Facebook's latest policy shift won’t fix its problems with politics, and they fear it will disadvantage organizers who help to usher new people into new movements."

The Technology 202: New report calls conservative claims of social media censorship 'a form of disinformation' 
WashingtonPost.com
"The report also noted several data sets underscore the prominent place conservative influencers enjoy on social media. For instance, CrowdTangle data shows that right-leaning pages dominate the list of sources providing the most engaged-with posts containing links on Facebook. Conservative commentator Dan Bongino, for instance, far out-performed most major news organizations in the run-up to the 2020 election."

What Digital Campaigners Need to Know About Clubhouse
BestPracticeDigital.com
"As we’ve warned before, you should be deliberate about distinguishing fad from phenomenon when deciding to allocate time and resources to a new social platform."

Technology

Apply Now to Join Startup Caucus’ 2021 Incubator
"The Startup Caucus incubator helps entrepreneurs and companies at every stage enter into the political marketplace through our network of mentors, regular content and programming, and a community of fellow entrepreneurs. We also provide support through business development, marketing, and sales."

Hustle Acquires Video Platform Tape, Eyes More "Tuesday’s acquisition follows a clear trendline. Hustle also emerged from the incubator Higher Ground Labs, which has seen a flurry of activity around its backed companies. OutreachCircle, a relational organizing platform founded by Sangeeth Peruri in 2015, was recently purchased by California-based Political Data, Inc. while EveryAction acquired events platform Mobilize."
Got a link you think should be included? Just email me: eric@learntestoptimize.com

Learn Test Optimize is a project of the Center for Campaign Innovation, a nonprofit research and training center guiding conservatives through the digital transformation of politics.
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