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Issue #83 | January 19, 2018  

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The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change
"The days of organic reach are definitely over. Businesses already have to invest in ads on Facebook to get their content in front of their audiences. But there will be fewer opportunities to buy ads, so the prices will be higher."

No tracking, no revenue: Apple's privacy feature costs ad companies millions
"ITP was announced in June 2017 and released for iPhones, iPads and Macs in September. The feature prevents Apple users from being tracked around the internet through careful management of “cookies”, small pieces of code that allow an advertising technology company to continually identify users as they browse."
"Gerrymander is a puzzle game that teaches YOU how to rig an election!"
It's the (Democracy-Poisoning) Golden Age of Free Speech
"Here’s how this golden age of speech actually works: In the 21st century, the capacity to spread ideas and reach an audience is no longer limited by access to expensive, centralized broadcasting infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured, to a vast and overwhelming degree, by just a few digital platforms: Facebook, Google (which owns YouTube), and, to a lesser extent, Twitter."

Facebook is done with quality journalism. Deal with it.
"First, it killed the notion of brand. Year after year, the percentage of people able to recall where they got their news, is dwindling. “I read it on Facebook” now applies to half the population of the United States and Europe, and much more in countries where Facebook embodies the Internet.

"Second, the notion of authorship has also vanished. Almost nobody has a clue who wrote what. Gradually, the two pillars of the trusting relationship between the media and its customers eroded, before crumbling altogether. Facebook has flattened the news for good."
Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study
"78 percent of liberal consumers in the study said it was either “Somewhat Important” or “Very Important,” compared to just 52 percent of conservatives. 19 percent of conservatives responded that it was “Not at All Important,” compared to just 7 percent of liberals."
Why People Dislike Really Smart Leaders
"IQ positively correlated with ratings of leader effectiveness, strategy formation, vision and several other characteristics—up to a point. The ratings peaked at an IQ of around 120, which is higher than roughly 80 percent of office workers. Beyond that, the ratings declined."

How Did the Weekend Year-End Affect December Fundraising?
"Our analysts are still crunching the numbers, but based on preliminary data from a set of enterprise nonprofit clients, it looks like the final days of the year were weaker in 2016 and 2017 than in 2015, when December 31 fell on a Friday."
Learn how to design
"Learn basic design theory, design thinking, and shortcuts, aimed at developers, marketers, and non-designers. Available as eBooks, paperback, and videos."
How to Write a Newsletter in 13 Simple Steps
"I think there is one golden rule you can follow. Send newsletters when you have something to say. If you don't have the time and resources, don't put yourself into an unpleasant situation where you push yourself just for the sake of emailing."
Facebook Overhauls News Feed to Focus on What Friends and Family Share
"The shift is the most significant overhaul in years to Facebook’s News Feed, the cascading screen of content that people see when they log into the social network. Over the next few weeks, users will begin seeing fewer viral videos and news articles shared by media companies. Instead, Facebook will highlight posts that friends have interacted with — for example, a photo of your dog or a status update that many of them have commented on or liked."

Facebook's Adam Mosseri on Why You'll See Less Video, More From Friends
"There will be more friend content and family content. There will also be more group content. Group content tends to inspire a lot of conversation. Communities on Facebook are becoming increasingly active and vibrant.

"There will be less video. Video is an important part of the ecosystem. It's been consistently growing. But it's more passive in nature. There's less conversation on videos, particularly public videos.

"There will be less content directly from (professional) Pages. Page content will still be an important part of the ecosystem, but it will shift a little bit. Content that is shared and talked about between friends will grow, and content that's directly consumed from Pages directly will shrink slightly."
It’s Time for Apple to Build a Less Addictive iPhone
"Imagine if, once a week, your phone gave you a report on how you spent your time, similar to how your activity tracker tells you how sedentary you were last week. It could also needle you: “Farhad, you spent half your week scrolling through Twitter. Do you really feel proud of that?” It could offer to help: “If I notice you spending too much time on Snapchat next week, would you like me to remind you?”"
Tools of the Trade
"You send great emails, but sometimes they get lost in space a user’s inbox. Quokka shows retargeted messages to those who ignored your email, so they never miss something important from you."
Every Friday Learn Test Optimize Links brings you relevant news and content about the intersections of the Internet, technology, marketing, and politics. Got a link you think should be included? Just email me:

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Why Learn Test Optimize?
Our goal is to build a culture of learning, testing, and optimizing throughout politics at every level and in every role.

Learn Test Optimize is a side project by Eric Wilson. Follow me on Twitter.


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