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Issue #248 | May 7, 2021 

Advertising

YouTube will end full-day ‘masthead’ reservations like Trump bought for Election Day
CNBC.com
"The company has come under scrutiny in recent weeks as the U.S. presidential election drew nearer, with President Donald Trump purchasing the masthead slot in the two days preceding Election Day, along with Election Day itself. It has reportedly become a source of tension between the company and the Democratic National Committee, which claimed YouTube was not clear on its policies, according to the Times."

Campaigns

Why Facebook's Decision On Trump Could Be 'Make Or Break' For His Political Future
NPR.org
"Without Facebook, a significant revenue valve would be shut off for Trump, imperiling a 2024 presidential bid, if he decides to run again. While the Trump team spent more than $100 million combined on Facebook ads in his two campaigns, it generated hundreds of millions more in campaign contributions — and who knows how many votes."
  • Oversight Board upholds former President Trump’s suspension, finds Facebook failed to impose proper penalty (OversightBoard.com)
Trump launches new communications platform months after Twitter, Facebook ban
FoxNews.com
"The technology appears to be powered by Campaign Nucleus— the "digital ecosystem made for efficiently managing political campaigns and organizations," created by his former campaign manager, Brad Parscale.

"The space allows Trump to post, and allows followers to share the former president’s posts to Twitter and Facebook, however, the new platform does not have a feature to allow users to "reply" or engage with Trump’s posts."

Content

Wide-Angle Oddity: Giant Bidens Meet Tiny Carters
NYTimes.com
"Because the Carters are leaning back, the wide-angle lens exaggerates the few inches between them and the Bidens, Mr. Schneider said. Had the Bidens and Carters been seated on exactly the same plane, this effect would not have been so striking. This is why the two men’s shoes seem to be on a similar scale."

Fundraising

Use These 26 Words In Your Campaign’s Fundraising Emails To Get More Donations
BestPracticeDigital.com
"When you incorporate these words and phrases into your fundraising emails, you’re using human behavior to maximize the quantity (and size) of donations from your supporters."

Social Media

House candidate suing FEC over inaction on complaint against Twitter, says blue check of 'value' in campaigns
FoxNews.com
"'Content posted from verified Twitter accounts have a demonstrably higher monetary value than content posted from un-verified accounts... Verified accounts automatically jump to the top of search results,' Luna's court filing says."

Trump’s not back on Facebook, and Republicans are even angrier
Politico.com
"Irate over Trump's latest muzzling on social media, Republicans flashed signs on Wednesday of warming to legal changes once thought off-limits for the traditionally business-friendly party, all to curtail Facebook’s conduct."

Trump's spell over the media broke once he lost his megaphones
Axios.com
"Social media interactions about former President Trump have fallen 91% since January, according to exclusive data from NewsWhip."

Technology

Boebert opponents auctioning off Shooters Grill logo in response to demand to shut down parody site
ColoradoPolitics.com
"The logo is being sold as an NFT — short for 'nonfungible token,' unique data stored in a digital ledger known as a blockchain — with bidding open until noon May 14. The trademarked image is currently owned by an individual who has pledged to donate the proceeds to Rural Colorado United, Bri Buentello, a former Democratic state lawmaker and spokeswoman for the group, told Colorado Politics."
Got a link you think should be included? Just email me: eric@learntestoptimize.com

Learn Test Optimize is a project of the Center for Campaign Innovation, a nonprofit research and training center guiding conservatives through the digital transformation of politics.
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