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Issue #82 | January 12, 2018  


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Content
Google’s New ‘Fact-Checker’ Is Partisan Garbage
TheFederalist.com
"Now, you may believe that conservatives are hopeless liars in need of relentless correcting, so I’ll concede the point for argument’s sake. Even then, you’d have to admit it’s a small miracle that, according to Google’s search engine, not a single prominent liberal or mainstream site in the entire universe has ever uttered a dubious or questionable claim."

Google’s New Fact-Check Feature Almost Exclusively Targets Conservative Sites
TheDailyCaller.com
"Claims concocted or adulterated by someone outside the TheDC are attributed to TheDC, in what appears to be a feature that only applies to conservative sites."
 
Data
Here’s who gets news from TV: The elderly, Pew finds (again)
NiemanLab.org
"2018 could mark a tipping point: The first time that the percentage of Americans who regularly get news online exceeds the percentage who get news from television."

Where is the Resistance?
ResistBot.news
"What do these counties have in common? Nearly all of them contain a large public university...Additionally, many of these university towns are 'liberal islands' in otherwise red states."
Design
10 logo design trends that will dominate 2018
TheNextWeb.com
Logotype with simple shapes
Letter stacking
Overlaps
Social
How to prepare for the removal of publisher posts from Facebook’s news feed
Medium.com
"In the coming year, Facebook will likely split the news feed. Non-promoted posts from Facebook pages will be placed in a secondary feed. When the company tested the format in Slovakia in 2017, Facebook pages saw two-thirds to three-quarters of their reach disappear. Pages in Slovakia and two other test markets — Serbia and Sri Lanka — reported a drop in Facebook engagement of 60 to 80 percent."

1. Develop alternative channels.
2. Emphasize social sharing.
3. Cultivate Facebook groups.

UNDERCOVER VIDEO: Twitter Engineers To “Ban a Way of Talking” Through “Shadow Banning,” Algorithms to Censor Opposing Political Opinions
ProjectVeritas.com
"One strategy is to shadow ban so you have ultimate control. The idea of a shadow ban is that you ban someone but they don’t know they’ve been banned, because they keep posting and no one sees their content. So they just think that no one is engaging with their content, when in reality, no one is seeing it.”
Technology
Automated, live fact-checks during the State of the Union? The Tech & Check Cooperative’s first beta test hopes to pull it off
NiemanLab.org
"Instead of watching the upcoming State of the Union address with snide fact-checks from users on Twitter or other social media in the background, viewers will be able to see instantaneous fact-checking appear on their device screen as soon as President Trump utters a claim — or at least that’s the dream for Bill Adair’s team at Duke University’s Reporters’ Lab."
Every Friday Learn Test Optimize Links brings you relevant news and content about the intersections of the Internet, technology, marketing, and politics. Got a link you think should be included? Just email me: eric@learntestoptimize.com

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Why Learn Test Optimize?
Our goal is to build a culture of learning, testing, and optimizing throughout politics at every level and in every role.

Learn Test Optimize is a side project by Eric Wilson. Follow me on Twitter.


 


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