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Issue #231 | January 8, 2021 

Advertising

Facebook Ads Don’t Turn Out Voters, They Turn Out Donors
GovPredict.com
"GovPredict found a clear relationship between Facebook ads and donations. Each party knew that they could not flip the state they were advertising in—but they also knew that loyal supporters would open their wallets to support a candidate they believed in."

Facebook to restart political ad ban after Georgia Senate runoffs "In a statement released to its blog, Facebook said that it will no longer allow candidates or groups to run ads about the Georgia runoff elections, and the company did not indicate when it might lift the broader ban on political ads on its platform."

Campaigns

Wait, Jon Ossoff Is Actually Good at TikTok
MelMagazine.com
"His official account, launched on December 1st, amassed nearly 355,000 followers off 13 videos in just over a month. It’s a modest but impressive following, considering fellow Gen Z-beloved politicians like Sen. Bernie Sanders and Rep. Alexandria Ocasio-Cortez aren’t active on the app."

Inside the Biden Campaign's Digital Content Strategy
EPolitics.com
"Who knew that Biden’s “second most viewed video platform was TikTok”, even without a campaign account on the platform? Let’s pull a few lessons out to bookmark for the future."

Fundraising

Political Fundraising with WinRed and Tatango
Tatango.com
"This integration makes it possible for Republican candidates and organizations to send targeted text message campaigns to their supporters and allow supporters to donate directly to the candidate’s campaign via text message."

Government

Biden builds out White House digital operation
CNN.com
"The group will be asked to not only recreate the digital operation that helped defeat President Donald Trump, but to build out an operation that follows a president who wielded more social media power than any of his predecessors."

Twitter @POTUS Account Will Reset Followers to Zero for Joe Biden
Bloomberg.com
"The Biden team says the new plan is for @Transition46 to become @WhiteHouse. Followers of @JoeBiden and @WhiteHouse will be encouraged to follow the new account with a one-time front page notification, but will not be migrated over automatically."

Social Media

Twitter, Facebook lock Trump's accounts in confrontation over Capitol breach posts
POLITICO.com
"Twitter and Facebook locked President Donald Trump's accounts and YouTube removed one of his videos after throngs of his supporters rioted inside the U.S. Capitol on Wednesday, marking the harshest confrontation to date between the president and the social media companies."

How The Storming of Capitol Hill Was Organized on Social Media
NYTimes.com
"On social media sites used by the far-right, such as Gab and Parler, directions on which streets to take to avoid the police and which tools to bring to help pry open doors were exchanged in comments. At least a dozen people posted about carrying guns into the halls of Congress."

Facebook blocks Trump from posting at least for the remainder of his term
CNBC.com
"'We believe the risks of allowing the President to continue to use our service during this period are simply too great,' Zuckerberg wrote in a post on his Facebook page. 'Therefore, we are extending the block we have placed on his Facebook and Instagram accounts indefinitely and for at least the next two weeks until the peaceful transition of power is complete.'"

In Georgia, Facebook’s Changes Brought Back a Partisan News Feed
TheMarkup.com
"While Facebook’s controls were in place, we found that links to traditional news sites were present in almost all election-related posts that appeared on our Georgia panelists’ feeds. After Dec. 16, however, when Facebook flipped the switch to turn on political advertising for the Georgia election, we noticed that partisan content quickly elbowed out news sites, replacing a significant proportion of mentions of the election in our users’ feeds."

Technology

Why has Twitch banned the PogChamp emote?
TheNextWeb.com
"In the wake of the police shooting of a female protestor, Ryan “Gootecks” Gutierrez, a professional Street Fighter player who’s depicted in the emote, expressed support for the rioters. He also shared a graphic video of the fatal shooting."
Got a link you think should be included? Just email me: eric@learntestoptimize.com

Learn Test Optimize is a project of the Center for Campaign Innovation, a nonprofit research and training center guiding conservatives through the digital transformation of politics.
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