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Issue #234 | January 29, 2021 

Advertising

The 'rug has been pulled out': Campaigns flop amid Facebook, Google ad bans
POLITICO.com
"Facebook and Google’s on-again, off-again bans on political ads are hitting campaigns during a crucial fundraising window, cutting off a key pipeline to potential supporters and disrupting early planning for the next round of elections, from state and local races this year to looming midterm elections in 2022."

Campaigns

The Urgency of Digital Politics in 2021
EPolitics.com
"But upheaval creates opportunity alongside chaos. Activists, organizers and leaders now have political technologies in their hands that previous generations could not imagine."

Trump Wants Back on Facebook. This Star-Studded Jury Might Let Him. 
NYTimes.com
"The members include two people who were reportedly on presidential shortlists for the U.S. Supreme Court, along with a Yemeni Nobel Peace Prize laureate, a British Pulitzer winner, Colombia’s leading human rights lawyer and a former prime minister of Denmark. The 20 of them come, in all, from 18 countries on six continents, and speak 27 languages among them."

Design

Whitehouse.gov HTML includes Easter egg for coders
Protocol.com
"As Joe Biden delivered his address as the 46th president of the United States on Wednesday, the White House flipped the switch on a new Whitehouse.gov website with neat little Easter egg buried in its HTML code: "If you're reading this, we need your help building back better," reads a line of code marked as a comment. It's followed by a link to the website of the U.S. Digital Service, the White House's internal tech team."

Deconstructing Elizabeth Warren's bold presidential brand
FastCompany.com
"As Ipcar explains, Warren’s existing branding before 2019, looked like that of a senator’s. It used a mix of dark blue/light blue, featuring her name in a big script. That approach didn’t feel presidential. And it didn’t necessarily capture the nuance of Warren’s personality, either. So the team needed to remake her brand to elevate Warren to a presidential figure."

Disinformation

Twitter launches 'Birdwatch,' a forum to combat misinformation
NBCNews.com
"The new system allows users to discuss and provide context to tweets they believe are misleading or false. The project, titled Birdwatch, is a standalone section of Twitter that will at first only be available to a small set of users, largely on a first-come, first-served basis."

Social Media

Facebook will stop recommending political groups permanently
CNBC.com
"'This is a continuation of work we’ve been doing for a while to turn down the temperature and discourage divisive conversations,' Zuckerberg said in a call with analysts following the company’s fourth-quarter earnings. This comes after the company temporarily decided to stop recommending these groups to U.S. users in October in the lead up to the 2020 U.S. elections."

Does Your Campaign Need ‘Social Listening’ Software?
BestPracticeDigital.com
"Social listening is a great technology for larger organizations that are trying to make sense of user generated content, but for campaigns with a well-defined audience and clear objectives, there are better investments for growing a digital campaign."

Who you should follow from Biden-Harris administration
Mashable.com
"Your social platforms might have less fodder for Saturday Night Live sketches after removing the remaining Trump family-members-turned-political-leaders from your follows, but the new administration includes a fresh cast of characters."

Technology

The Rise of Campaign Texting and Accelerating Innovation Cycles
"During the 2020 elections, more voters reported receiving text messages from campaigns than phone calls, according to data from Campaign Innovation’s national post-election survey. For anyone with a cell phone bombarded with text messages over the last two years, this may seem obvious, but it marks an important tipping point."
Got a link you think should be included? Just email me: eric@learntestoptimize.com

Learn Test Optimize is a project of the Center for Campaign Innovation, a nonprofit research and training center guiding conservatives through the digital transformation of politics.
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