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Issue #242 | March 26, 2021 

Advertising

Targeted Digital Video Ads in State Legislative Races: A Case Study
EPolitics.com
"The people behind The Hometown Project started building out the idea soon after the 2016 elections. Coming from the entertainment world, they realized that they could mine their own personal and industry connections to try to bring influential voices to political races that usually don’t draw star power."

Campaigns

10 Lessons from Biden’s Influencer Programs
Medium.com
"To create strong influencer programs, you need to find where supporters gather online, reach out to them, develop relationships, and organize them into communities."

How a crypto billionaire made the decision to become one of Joe Biden's biggest donors
Vox.com/Recode
"But Bankman-Fried turned heads over the last year when he became one of Silicon Valley’s biggest contributors to groups supporting Joe Biden, at least in terms of disclosed giving. He donated about as much to Democrats as did famous tech titans like former Google CEO Eric Schmidt or Netflix CEO Reed Hastings."

Design

An Evolution in Political Design on the Left
CampaignsandElections.com
"We workshopped with them to extract as much of Pete’s story as possible, and then they gave us a tour of South Bend. They explained to us why it’s such a meaningful place for Pete. They shared with us places that are important and symbolic to the city like the old Studebaker Factory, Jefferson Blvd Bridge and Claeys Candy."

Email

How to Generate Political Topic Ideas for List Building Petitions and Surveys 
BestPracticeDigital.com
"Campaigns should always allocate budget for paid promotion of petitions and surveys on Facebook and other platforms, but conversion rates – the share of people completing them – will increase if you select topics that are timely and relevant. Choosing the right topic can save you money, get more sign ups, or both."

Fundraising

An Epidemic of Bad-Faith Digital Fundraising
CampaignsandElections.com
"Better alternatives? Take the time to build relationships with donors. Demonstrate the value of the work you do. Make specific asks for specific purposes. Cultivate donors for the long haul, not for this month's fake deadline. Put in the time and energy to earn those donations. And don't just ask me for money."

Social Media

Trump Teases Starting His Own Social Media Platform. Here's Why It'd Be Tough  "'The challenge becomes, how do you maintain, capture and retain attention at scale?' said Eric Wilson, a Republican political technologist and the former digital director of Florida Sen. Marco Rubio's 2016 presidential campaign."

Former Parler CEO John Matze sues company
Protocol.com
"In a lawsuit filed in Nevada this week, Matze charged conservative financier Rebekah Mercer of plotting to 'force Matze out' as CEO of Parler and 'steal' his 40% stake, following the Capitol riot on Jan. 6. 'This scheme is epitomized by oppression, fraud, and malice, for which Matze is entitled to punitive damages trebling (at a minimum) the millions that he is owed in compensatory damages,' the complaint reads."

Scoop: Donald Trump in talks with upstart apps about new social network
Axios.com
"FreeSpace is affiliated with Skylab Apps, a platform for building communities for coaches, trainers, etc., to help connect directly with people. The FreeSpace app bills itself as a 'social fusion for free-thinkers, athletes and entrepreneurs.'"

Social Media Insider: Trumpian Social Network Could Spur Support For Section 230
MediaPost.com

Technology

Revisiting the 'gold standard' of polling: new methods outperformed traditional ones in 2020
Medium.com
"The overwhelming majority of election surveys in 2020 included non-probability sampling methods, raising the question: Did the shift toward less expensive, opt-in samples hurt polling accuracy in 2020? Our research shows the answer is no. Non-probability surveys and surveys combining probability and non-probability methods outperformed probability-based surveys in the 2020 election!"
Got a link you think should be included? Just email me: eric@learntestoptimize.com

Learn Test Optimize is a project of the Center for Campaign Innovation, a nonprofit research and training center guiding conservatives through the digital transformation of politics.
Our mailing address is:
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Arlington, VA 22209

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