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Issue #246 | April 23, 2021 


The future of political advertising is connected TV
""If the current trends of explosive growth in CTV viewership continue, we could see a tipping point where CTV makes up nearly half of political digital ad spend as soon as 2022," says Grace Briscoe, vice president of candidates and causes at Centro, a digital ad placement firm that works with hundreds of campaigns across the country."


How Josh Hawley and Marjorie Taylor Greene Juiced Their Fundraising Numbers
"But new financial disclosures show that Sen. Josh Hawley, R-Mo., and Rep. Marjorie Taylor Greene, R-Ga., relied on an email marketing vendor that takes as much as 80 cents on the dollar. That means their headline-grabbing numbers were more the product of expensively soliciting hardcore Republicans than an organic groundswell of far-reaching support."


House Republican campaign arm gains digital fundraising edge over Democrats for first time
"The Republican committee’s digital fundraising has grown over 184%, from just $4.4 million raised in the first quarter of 2019 to $12.5 million raised in the first quarter of this year."

FEC explores measures to expose ‘scam PACs’
"The commission is considering adding new data categories to the FEC website showing what percentage of a committee’s spending goes to supporting candidates and the proportion of spending going to each vendor. Those measures are meant to educate donors on how much political activity a given PAC really engages in, and whether their money is being funneled to one or a few political firms."

Social Media

World leaders brace for historic Trump Facebook ban decision
"Even if the board were to reverse Facebook's decision and mandate the reinstatement of Trump's accounts both on Facebook and Instagram, Facebook has preserved its freedom of action over broader policy."

Politicians dread the sting of #KHive, the fervent online fans of Kamala Harris
"The KHive is the type of modern political army that politicians increasingly rely on for both support and defense."


M&A Flurry Continues As CallTime.AI Gets Acquired
"CallTime.AI, a three-year-old startup backed by Higher Ground Labs, revealed Tuesday that it’s been acquired by Political Data, Inc. It’s the second high-profile buy this year for PDI, which began life as the first statewide voter file in California."

Putting a stop to political campaign text messages
"The bill seeks to change the rules of engagement, consent and personal data shared between groups who participate in mass text campaigns and those they are sending texts to. Under current law, campaigns and advocacy groups who distribute political information (phone calls, bumper stickers, flyers, etc.) within a certain time from Election Day must clearly state the name and address of the candidate or committee responsible for financing the communication.

"What is not included under the definition of a “publication or distribution of political communications” in Maine law is text messaging. This bill would change that."
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Learn Test Optimize is a project of the Center for Campaign Innovation, a nonprofit research and training center guiding conservatives through the digital transformation of politics.
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