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Issue #86 | February 9, 2018  


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Advertising
After the Cookie, Where Does Digital Targeting Go?
CampaignsAndElections.com
"By performing cookie targeting in conjunction with ISP-authenticated IP targeting, campaigns can get the precision of home broadband targeting with the ability to further extend their reach digitally through cookie targeting. This creates a combined result that’s higher than any one method alone, and it offers an exact process to deliver relevant ads to specific audiences."
Advocacy
What It Takes to Make Congress Actually Listen
Wired.com
"Advocacy groups can't just count the number of identical emails their activists send in a given month, or the number of names on a single petition. To do right by their members, they need new metrics that more accurately reflect the strength of the relationships activists are building. How many in-person meetings have they had with field staff? How many personal stories have they amassed from people whose lives would be impacted by a given piece of legislation? How many minds have they changed?"
Content
'Fiction is outperforming reality': how YouTube's algorithm distorts truth
TheGuardian.com
"There were too many videos in the database for us to watch them all, so we focused on 1,000 of the top-recommended videos. We sifted through them one by one to determine whether the content was likely to have benefited Trump or Clinton. Just over a third of the videos were either unrelated to the election or contained content that was broadly neutral or even-handed. Of the remaining 643 videos, 551 were videos favouring Trump, while only only 92 favoured the Clinton campaign."
Data
Can big data predict which bills will pass Congress?
WashingtonPost.com
"FiscalNote’s software crawls government websites to pull data from over 1.5 million active bills across Congress, 50 state legislatures and 9,000 city councils — and seeks to predict the likelihood of each of those bills passing."
Email
We talk to you about the importance of configuring SPF and DKIM records
Blog.BenchmarkEmail.com
"The goal of SPF records is to avoid spammers sending fake messages with your domain´s sender address. The receivers may verify the SPF record to check if a message coming from your domain is from an authorized email server. The advantage of SPF records is that they can only be configured by the domain´s owner and act as a ´passport´ to identify the emails by the time of their arrival, helping ISPs to categorize them into authorized or SPAM.

"The DKIM standard (DomainKeys Identified Mail) helps the emails to fight against identity deception (spoofing) by adding a digital signature to your emails´ headers which are always examined by the ISPs."
Organizing
Digital Precinct Captains: A New Strategy for Democrats
Rewire.News
"The premise of this program is that “the party” should not be conceived of as a building in the Southeast quadrant of Washington D.C.—it ought to be an organization of voters and activists committed to making the country better. Digital precinct captains would reduce the psychological distance between the party in government and the party as an institution of tens of millions of Americans."
Security
Russians penetrated U.S. voter systems, top U.S. official says
NBCNews.com
In an exclusive interview with NBC News, Jeanette Manfra, the head of cybersecurity at the Department of Homeland Security, said she couldn't talk about classified information publicly, but in 2016, "We saw a targeting of 21 states and an exceptionally small number of them were actually successfully penetrated."
Social
Facebook looks to be testing comment downvoting
Mashable.com
"Still, if Facebook is testing this, it shows that Zuckerberg is willing to try a little structured negativity on his site. After all, Facebook already has plenty of the unstructured variety."

Polarization, Partisanship and Junk News Consumption over Social Media in the US
comprop.oii.ac.uk
"We demonstrate that (1) on Twitter, a network of Trump supporters shares the widest range of known junk news sources and circulates more junk news than all the other groups put together; (2) on Facebook, extreme hard right pages—distinct from Republican pages—share the widest range of known junk news sources and circulate more junk news than all the other audiences put together; (3) on average, the audiences for junk news on Twitter share a wider range of known junk news sources than audiences on Facebook’s public pages."
Tools of the Trade
How to Add a Countdown Timer to an Email
Blog.Chamaileon.io
"You can trigger the sense of urgency by sending a countdown timer through your email. These timers for emails can be effective parts of your email marketing strategy because they get your recipients to act quickly."
Every Friday Learn Test Optimize Links brings you relevant news and content about the intersections of the Internet, technology, marketing, and politics. Got a link you think should be included? Just email me: eric@learntestoptimize.com

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Why Learn Test Optimize?
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Learn Test Optimize is a side project by Eric Wilson. Follow me on Twitter.


 


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