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Issue #79 | December 22, 2017  


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Advertising
Political Ads on Facebook Now Need to Say Who Paid For Them
Slate.com
"The Federal Election Commission determined that political ads with images or videos posted on Facebook now have to include disclaimers about who paid for them. It was the first time the FEC had clarified its federal rules for posting political ads on Facebook in six years."

The Google-Facebook Duopoly Threatens Diversity of Thought
WSJ.com
"When virtually all online advertising goes through two companies, however, they have the power to harm websites arbitrarily. One political blog that posted an article trying to distinguish the “alt-right” from white nationalism received a warning email from Google’s AdSense team. An editor took the article down, explaining to readers that the blog “needs revenue from the Google ad platform in order to survive.” You needn’t agree with the editorial decision to publish the article to be troubled by Google’s vetoing it."
Content
This anonymous Maine ‘news’ site may have tipped a big election
BangorDailyNews.com
"Chin may be the first Maine politician derailed by a new phenomenon: anonymous conservative “news” websites whose most effective pieces blend a kernel of truth from opposition research with large factual and rhetorical leaps traditional media ethics would prohibit."
Design
19 web design trends for 2018
WebFlow.com
1. Broken grid layouts...2. Illustrations take center stage...12. Content hubs — or webooks? — get cool
Email
10 Examples of Effective Re-Engagement Emails
Blog.Hubspot.com
"It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.
...
When done well, re-engagement emails can reduce list churn rates and boost incremental engagement. In terms of deliverability, re-engaging your inactive subscribers can enhance or at least help you maintain inbox placement rates for your emails."
Social
News Feed FYI: Fighting Engagement Bait on Facebook
Newsroom.fb.com
"Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease. Meanwhile, Pages that repeatedly share engagement bait posts will see more significant drops in reach. Page Admins should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics."

News Feed FYI: Introducing Snooze to Give You More Control Of Your News Feed
Newsroom.fb.com
"Over the next week, we’re launching Snooze, which will give you the option to temporarily unfollow a person, Page or group for 30 days. By selecting Snooze in the top-right drop-down menu of a post, you won’t see content from those people, Pages or groups in your News Feed for that time period."

How Instagram’s new features will impact organic reach
Digiday.com
"Both changes will add increased clutter to Instagram feeds, resulting in more content users must scroll through to reach all organic content. Ever since 2016, when Instagram switched from a chronological algorithm to one that tailors posts for each specific user, brands have to pay to be seen. Instagram said the new changes will not impact where paid ads will appear within user feeds, so posts that are not backed by a robust paid Instagram strategy are likely to be further buried."
Tools of the Trade
Revoice
Revoice.me
Turn Your Visitors into Facebook Messenger Subscribers

Olyo
Olyo.com
Direct marketing via Facebook Messenger, better than emails.
Every Friday Learn Test Optimize Links brings you relevant news and content about the intersections of the Internet, technology, marketing, and politics. Got a link you think should be included? Just email me: eric@learntestoptimize.com

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Why Learn Test Optimize?
Our goal is to build a culture of learning, testing, and optimizing throughout politics at every level and in every role.

Learn Test Optimize is a side project by Eric Wilson. Follow me on Twitter.


 


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