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Issue #79 | December 22, 2017  

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Political Ads on Facebook Now Need to Say Who Paid For Them
"The Federal Election Commission determined that political ads with images or videos posted on Facebook now have to include disclaimers about who paid for them. It was the first time the FEC had clarified its federal rules for posting political ads on Facebook in six years."

The Google-Facebook Duopoly Threatens Diversity of Thought
"When virtually all online advertising goes through two companies, however, they have the power to harm websites arbitrarily. One political blog that posted an article trying to distinguish the “alt-right” from white nationalism received a warning email from Google’s AdSense team. An editor took the article down, explaining to readers that the blog “needs revenue from the Google ad platform in order to survive.” You needn’t agree with the editorial decision to publish the article to be troubled by Google’s vetoing it."
This anonymous Maine ‘news’ site may have tipped a big election
"Chin may be the first Maine politician derailed by a new phenomenon: anonymous conservative “news” websites whose most effective pieces blend a kernel of truth from opposition research with large factual and rhetorical leaps traditional media ethics would prohibit."
19 web design trends for 2018
1. Broken grid layouts...2. Illustrations take center stage...12. Content hubs — or webooks? — get cool
10 Examples of Effective Re-Engagement Emails
"It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.
When done well, re-engagement emails can reduce list churn rates and boost incremental engagement. In terms of deliverability, re-engaging your inactive subscribers can enhance or at least help you maintain inbox placement rates for your emails."
News Feed FYI: Fighting Engagement Bait on Facebook
"Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease. Meanwhile, Pages that repeatedly share engagement bait posts will see more significant drops in reach. Page Admins should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics."

News Feed FYI: Introducing Snooze to Give You More Control Of Your News Feed
"Over the next week, we’re launching Snooze, which will give you the option to temporarily unfollow a person, Page or group for 30 days. By selecting Snooze in the top-right drop-down menu of a post, you won’t see content from those people, Pages or groups in your News Feed for that time period."

How Instagram’s new features will impact organic reach
"Both changes will add increased clutter to Instagram feeds, resulting in more content users must scroll through to reach all organic content. Ever since 2016, when Instagram switched from a chronological algorithm to one that tailors posts for each specific user, brands have to pay to be seen. Instagram said the new changes will not impact where paid ads will appear within user feeds, so posts that are not backed by a robust paid Instagram strategy are likely to be further buried."
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