Programming Note: LTO will be taking a break for the holidays and will return on January 8th.

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Issue #230 | December 18, 2020 


The “Haha Ratio”: Learning from Facebook’s Emoji Reactions to Predict Persuasion Effects of Political Ads
"A correlational analysis confirmed what we suspected: ads that prompted a negative emotional response, i.e. sadness or frustration, tended to be persuasive, while ads that garnered many haha reactions caused backlash. Internally, we called this the 'Haha Ratio.'"

Facebook lifts political ad ban for Georgia elections "Facebook said the decision was a response to feedback from experts and advertisers in recent weeks. 'We agree that our ad tools are an important way for people to get information about these elections,' Product Manager Sarah Schiff wrote in a blog post."


Trump antagonizes Republicans with Georgia fundraising ploy
"Trump’s aggressive fundraising blitz appears to be devoted to helping the party defend Georgia’s two Senate seats and, with them, the Senate majority. But the fine print shows that most of the proceeds are going toward Trump’s newly launched PAC, which he plans to use to fund his future political activities. "


Why Democrats’ and Reid Hoffman’s $35 million data startup Alloy shut down
"But the establishment struck back. State parties — which were sensitive to handing over their data that they typically sell for big money — resisted cooperating with these techy interlopers."

Four Post-Campaign Metrics to Review
"The election may be over, but your work as a digital campaigner continues. You now have a complete data set (not to mention the time) to analyze your campaign’s digital marketing performance."


Where Are Georgia’s Senate Candidates Getting All That Cash From?
"In less than three weeks (from Nov. 4 through Nov. 23), grassroots fundraising platforms ActBlue and WinRed funneled a combined $167.6 million directly to the four candidates’ campaigns."

Georgia runoffs become high-stakes GOP fundraising experiment
"The NRSC is encouraging candidates to send asks for money up to three times a week, according to one Republican consultant — a familiar rate on high-metabolism Democratic email lists but one that is less widely used on the GOP side, which has been much slower to adapt to online fundraising."

Republicans raise $2B on WinRed fundraising platform in less than 2 years
"By contrast, ActBlue, the Democratic Party's main fundraising platform that preceded WinRed, reached the $2 billion milestone in 14 years between its founding in 2004 and 2018, Republican officials said."

Social Media

Twitter says it 'inadvertently' limited engagements on Trump's flagged tweets
"Some users on the social media platform had noticed earlier on Saturday that the ability to like, re-tweet or reply to Trump’s tweets with a “disputed” label was not working. 'We inadvertently took action to limit engagements on the labeled Tweet you referenced. This action has been reversed', a Twitter spokesman told Reuters in an emailed statement."


Iowa autopsy report: DNC meddling led to caucus debacle
"According to the report, the DNC demanded the technology company, Shadow, build a conversion tool just weeks before the caucuses to allow the DNC to have real-time access to the raw numbers because the national party feared the app would miscalculate results. The DNC’s data system used a different database format than Shadow’s reporting app, which caused multiple problems."
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