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Issue #85 | February 2, 2018  


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Advertising
Tackling the Internet’s Central Villain: The Advertising Business
NYTimes.com
"And for all its power, the digital ad business has long been under-regulated and under-policed, both by the companies that run it and by the world’s governments. In the United States, the industry has been almost untouched by oversight, even though it forms the primary revenue stream of two of the planet’s most valuable companies, Google and Facebook."
Community
Names of campaign donors to be flashed during live-stream of Trump’s State of the Union speech
WashingtonPost.com
"As of late Tuesday afternoon, the pitch had generated $1 million in contributions from more than 75,000 individuals, according to Cassie Smedile, a spokeswoman for the Republican National Committee. Money raised by solicitation will benefit not only Trump's campaign but also the RNC and joint fundraising committee, she said."
Content
It’s Local News’ Turn for a Facebook News Feed Algorithm Boost
AdWeek.com
“There are no constraints on which publishers are eligible, which means large local publishers will benefit, as well as publishers that focus on niche topics like local sports, arts and human-interest stories. That said, small news outlets may benefit from this change more than other outlets, because they tend to have a concentrated readership in one location.”
Data
Broadcast TV Still Tops Digital Video
eMarketer.com
"More than eight in 10 (81%) internet users worldwide polled by the company in October 2017 said they watched broadcast TV at least monthly. That was more than any other media channel, including radio, streaming video, cable or satellite TV and online or print news periodicals."
Security
Senate Quietly Admits It Doesn't Protect Staffers' Personal Email Or Devices From Hacking
Buzzfeed.com
"That gap in security was brought front and center for Senate IT staffers on Jan. 12, when cybersecurity firm Trend Micro announced findings that seven months earlier, the same Russian government hacking group responsible for hacking Democratic Party targets in 2016 had created a phishing campaign that specifically targeted Senate staffers’ emails."
Social
The Follower Factory
NYTimes.com
"The Times reviewed business and court records showing that Devumi has more than 200,000 customers, including reality television stars, professional athletes, comedians, TED speakers, pastors and models. In most cases, the records show, they purchased their own followers. In others, their employees, agents, public relations companies, family members or friends did the buying. For just pennies each — sometimes even less — Devumi offers Twitter followers, views on YouTube, plays on SoundCloud, the music-hosting site, and endorsements on LinkedIn, the professional-networking site."

Brands With Business Profiles on Instagram Can Now Schedule Organic Posts
AdWeek.com
"Businesses on Instagram will now be able to:
  •  Schedule organic posts
  • View public posts that they have been mentioned or tagged in
  • View other business profiles"
Facebook Says People Are Spending Less Time on Its Platform
AdAge.com
"We made changes to show fewer viral videos to make sure people's time is well spent," Zuckerberg said in Wednesday s announcement. "In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day."

That comes out to 3 billion fewer minutes of potential ad time, and implies that Facebook's 1.4 billion daily users spent on average two minutes less on the platform daily.
Tools of the Trade
ContentKing
contentkingapp.com
"Next-generation SEO Auditing"
Every Friday Learn Test Optimize Links brings you relevant news and content about the intersections of the Internet, technology, marketing, and politics. Got a link you think should be included? Just email me: eric@learntestoptimize.com

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Learn Test Optimize is a side project by Eric Wilson. Follow me on Twitter.


 


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