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Issue #84 | January 26, 2018  


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Community
How Vox uses Facebook Groups to build community
LenfestInstitute.org
"Both groups eventually became self-sustaining with members sharing and posting regularly, but in the early days it can potentially take some time to build up an audience and a rhythm to the group. So moderators should plan on being active posters early on as the group gets going."
Content
Google suspends fact-checking feature over quality concerns
Poynter.org
"Several other right-wing outlets picked up the story, which also took issue with the publishers that Google was — and wasn’t — applying the Reviewed Claims feature to. Google told Poynter on Friday that the decision to suspend Reviewed Claims resulted in part because of The Daily Caller’s complaint, as well as feedback from other users."

Facebook to Rank Publishers Based on How Trusted They Are
AdAge.com
"Toward that end, Facebook will poll users on much they trust a given news source, and then use the aggregated data to rank that publisher's trustworthiness, Zuckerberg says. People not familiar with a news source won't impact the judgment on a given publisher.
...
Zuckerberg added that he expects a 20 percent drop in the amount of news people see."
Data
Who Gets The Most Traffic Among Conservative Websites?
MediaShift.org
"With monthly visits in excess of 80 million, Breitbart recorded more audience visits in December than mainstream media sites like Politico (69 million), Time.com (68 million), Newsweek (51 million) and Slate (43 million). And its December audience was more than double the size of the next closest conservative website, The Daily Caller."
Email
How consumer tech habits could be impacting email success
EConsultancy.com
"Overall, it seems that while open rates might peak in the morning, meaningful action (such as click-through’s or purchases) tends to take place later on in the day...

When it comes to reaching on-the-go consumers, it is clear that having a mobile-first strategy is vital....

Again, negating the argument that send time is one of the most important factors, contextual data and insight is likely to lead to greater engagement."

What makes a subject line work? Episode 2- Language Sophistication
Phrasee.co
"Learning and understanding what level of language sophistication engages your audience most effectively can be extremely helpful in determining the level of language sophistication your brand should use when writing email subject lines."
Social
Facebook admits what we all know: that social media can be bad for democracy
TheVerge.com
As Facebook’s Chakrabarti writes: “If there’s one fundamental truth about social media’s impact on democracy it’s that it amplifies human intent — both good and bad [...] I wish I could guarantee that the positives are destined to outweigh the negatives, but I can’t.”

Hard Questions: Social Media and Democracy
Newsroom.fb.com
"The last US presidential campaign changed that, with foreign interference that Facebook should have been quicker to identify to the rise of “fake news” and echo chambers."

This Country's Leader Shut Down Democracy – With A Little Help From Facebook
Buzzfeed.com
"When Facebook first came to Cambodia, many hoped it would help to usher in a new period of free speech, amplifying voices that countered the narrative of the government-friendly traditional press. Instead, the opposite has happened. Prime Minister Hun Sen is now using the platform to promote his message while jailing his critics, and his staff is doing its best to exploit Facebook’s own rules to shut down criticism — all through a direct relationship with the company’s staff."
Technology
Digital Deceit: The Technologies Behind Precision Propaganda on the Internet
NewAmerica.org
"The central problem of disinformation corrupting American political culture is not Russian spies or a particular social media platform. The central problem is that the entire industry is built to leverage sophisticated technology to aggregate user attention and sell advertising. There is an alignment of interests between advertisers and the platforms. And disinformation operators are typically indistinguishable from any other advertiser. Any viable policy solutions must start here."

Apple, Amazon, Facebook and Google spent nearly $50 million — a record — to influence the U.S. government in 2017
Recode.net
"Over the course of 2017, the biggest brands in tech warred with the White House over immigration, tried and failed to save net neutrality and weathered a congressional investigation into the ways in which Russian trolls spread propaganda on their sites during the last election."

Hawaii’s false alert shows the sorry state of government technology
WashingtonPost.com
"Without competitive pressure to deliver better technology, the goal for most federal, state and local entities is simply to get the thing launched by a certain date. No one gets extra points for making it exceed expectations."
Tools of the Trade
Instagram Audit Tool
Audit.Iconosquare.com
"Sign in with Instagram, enter your email adress and we'll send you a FREE performance review full of actionable tips."
Every Friday Learn Test Optimize Links brings you relevant news and content about the intersections of the Internet, technology, marketing, and politics. Got a link you think should be included? Just email me: eric@learntestoptimize.com

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Why Learn Test Optimize?
Our goal is to build a culture of learning, testing, and optimizing throughout politics at every level and in every role.

Learn Test Optimize is a side project by Eric Wilson. Follow me on Twitter.


 


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