Monitoring The Pulse of Healthcare Social Media

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The Rise Of A New Type Of Conference

I've spent the first half of this year speaking at conferences across the globe and I've noticed a welcome new trend - the rise of a more creative conference, or even, as in the case of one I spoke at earlier this year in Australia, an "unconference". 

If you're looking for some fresh ideas for your next conference, check out this article by conference organizer, Robin Zander on Medium. Zander's main point is that most conferences, even TED style events, keep their audience stationary - even though research proves the value of multi-dimensional learning. Zander, who runs the Design for Dance conference, recommends adding some form of movement to your event. Other suggestions include alternative presentation formats, such as a World Cafe or Innovator Jam.  
I was really inspired reading Zander's ideas, and I look forward to incorporating some of them into the next event I run. 

Read How to Run an Amazing Conference

Healthcare Marketing as Online Community Building

In a recent article, healthcare marketer, Dan Dunlop, argues persuasively that "much of the marketing generated by healthcare organizations has been, and continues to be, extremely narcissistic. Our ads, brochures, websites and billboards all scream: “Look at us” and “We’re Number One.” There is little regard given to how this resonates (or doesn’t resonate) with the potential patient." Dan proposes that marketers should adopt a community building mindset, in which the patient is an active participant in the marketing. This approach allows for a deeper engagement with an organization's brand.  

Read Dan's article: A New Vision of Healthcare Marketing as Online Community Building

You might also like to read:

Here's How To Run Your First Instagram Ad

With over 400 million active users and a higher engagement rate than Facebook & Twitter, Instagram has quickly become one of the most popular social networks. And with the introduction of ads to the platform, Instagram now offers exciting advertising opportunities to users. This ProBlogger article takes you step by step through the process of creating an Instagram ad.  

Also Read: 7 Steps You Need to Take Before Paying for Social Media Ads

4 Ways To Highlight Your Video On Social Media 

Video is one of the fastest growing media trends - there are more than 1 billion unique users visit YouTube each month, and 8 billion videos are viewed daily on Facebook In the B2B Video Content Marketing Survey, 73% of respondents said video positively impacts marketing results and ROI. Many marketers see positive results from using videos in their marketing mix and are looking to add more.

But increasing the appearance of video on social media isn’t just posting a video to a social stream. There are other, often overlooked, ways to leverage and utilize video on social media platforms. This article suggests four often overlooked ways in which you can do this. 

The Best Time to Post on Facebook, Twitter, and Instagram

Check out this HootSuite article which shares some resources that can serve as a guide to help you find the optimal posting times for your social media updates.  These resources provide helpful insight into social timing, but It's not a hard science; ultimately you need to figure out the best times for your own particular audience. As with so much in social marketing, keep on experimenting and keep on testing until you find your sweet spot. 

Social Quote of the Week

Social Media Quick Tip

3 Tools To Create A Facebook Poll 
I recently surveyed a Facebook audience for an answer to a marketing survey I was conducting for a client. While polling a Facebook audience is never going to take the place of a thorough market survey, it's a quick and accessible way to get answers to some of your marketing questions.  Try one of these three tools next time you want to run a Facebook poll.
  1. Poll
  3. Polldaddy 

Social Spotlight 

Gareth Presch
This week I interviewed Gareth Presch, founder of the World Health Innovation Summit a platform for all to inspire, innovate and share knowledge to improve healthcare. Gareth offers this advice to social media newbies: "give it go and just be yourself."

Read the full interview at HCSMonitor

The Social Six

Instagram Adds Comment Moderation to Business Accounts
Facebook Announces New Bot Creation Features and Tools
Twitter Tests Two New Customer Service Features for Brands
Facebook Tests Video Downloads for Offline Viewing
Snapchat Introduces Memories Feature
Twitter Launches First Sports Livestream

Something To Say?

Do you have any social-media questions I can answer?  What are your biggest challenges in online marketing?  Or perhaps you have a success story you’d like to share?

Send an email to and I'll be happy to respond to your questions and comments. 

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Marie Ennis-O'Connor · PO BOX 135 · Dubllin, · Ireland

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