Healthcare is undergoing a transformation unlike any it’s seen before.
The modern healthcare marketer has to combine the knowledge and skills of marketing, brand building and customer experience, as well as work within a highly regulated environment and navigate the new media landscape that most other marketers in industries like consumer goods take for granted.
This combination of highly regulated promotion with the almost semi-regulated digital world is colliding, and healthcare marketers need to navigate these turbulent waters in their daily lives.
These are the views of Ritesh Patel, Chief Digital Officer of Ogilvy CommonHealth Worldwide, shared by him in a recent interview. Driven by the perfect storm of technology, legislative changes and patient demands, the healthcare ecosystem of tomorrow will be vastly different from the one we know today.
To help understand the role marketing will play in this evolution of healthcare, check out the interview with Ritesh on the eConsultancy blog.