Twitter has introduced a new app aimed at helping businesses manage communication and engagement with their followers. Twitter Dashboard is billed as "a powerful tool designed to help businesses connect with their customers and community."
I've been trying it out for the past week and have found it's a useful way to streamline my Twitter experience. Go to dashboard.twitter.com to get started or download Dashboard in the App Store (note app only available currently in US).
In a recent LinkedIn blog I wrote about three ways in which you can use Dashboard to help you better engage with your followers. Read the post here.