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HCSMonitor 
Monitoring The Pulse of Healthcare Social Media

 
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15 Hospitals With Great Blogs 

For hospitals, a blog is an important tool for engaging your local audience — publishing need-to-know medical facts and advice, establishing your credibility among healthcare providers, and highlighting the best aspects of your unique approach to care all help to position your facility as the best possible choice for someone seeking care.  Check out this list of fifteen hospitals with exceptional blogs. 

Also read: 8 Hospitals With Top-Notch Twitter Accounts

Twitter Introduces New Dashboard: Have You Tried  It Yet?

Twitter has introduced a new app aimed at helping businesses manage communication and engagement with their followers. Twitter Dashboard is billed as "a powerful tool designed to help businesses connect with their customers and community."

I've been trying it out for the past week and have found it's a useful way to streamline my Twitter experience. Go to dashboard.twitter.com to get started or download Dashboard in the App Store (note app only available currently in US). 

In a recent LinkedIn blog I wrote about three ways in which you can use Dashboard to help you better engage with your followers. Read the post here.

Related Reading:

10 Ways Social Media Promotes Your Online Reputation

From helping patients find their services to sharing their perspective on topical health news, healthcare providers can harness the power of social media to proactively build online reputations. In this article, Dr. Kevin Pho shares ten ways in which social media enhances professional reputation 

5 Key Elements of Video-Marketing Success

Video is a very powerful medium in which to tell the story of your brand but what makes a successful video? The Adobe Digital Marketing blog share five key elements that are employed in the best branded videos. They found that videos that are short, tell compelling stories, are easily searchable and share-worthy lead the pack.

Related:

How To Discover And Prioritise Your Best Keywords

If you're not already familiar with Rand Fishkin's regular Whiteboard Friday lessons, then I encourage you to check it out. Each week Rand shares invaluable information on how to do Search Engine Optimisation (SEO) the right way. In a recent video, he shared a strategic and straightforward 4-step process for discovering and prioritizing the best keywords for your SEO campaigns. 

Watch Whiteboard Friday

Some more useful SEO advice:

What Makes The Ideal Social Media Marketing Candidate?

I've sat on several interview boards over the past few months to hire a social media manager for healthcare companies. Identifying the ideal candidate goes beyond technical skills. It's about also having the right mindset. I look for passionate, enthusiastic communicators when I am interviewing candidates. I also want to see that they have done their research into the company and the unique challenges it faces in the healthcare industry.

If you are interviewing candidates for a social media or digital marketing position, or if you are a candidate looking for your ideal job, you'll find value in this article, in which social media marketers at top companies outline the attributes the right candidate should have.

Related Reading: How To Ask The Right Questions When Selecting A Digital Marketer

Social Media Quick Tip

Use Google PageSpeed Test Tool To Improve SEO

Website loading speed is a priority for the overall user experience. Simply put, if your website fails to load quickly, you will lose traffic. If users are leaving your web site on a frequent basis, your website’s conversion rate will fall drastically and may even affect your search engine rank in the long run.

Google PageSpeed Insights

Enter a URL, and this tool will test the loading time and performance of your website - for both desktop and mobile. 

You should also test your website's URL to determine if it has a mobile-friendly design - another SEO ranking factor in Google. Use Google Mobile Friendly Test to do this. 

Additional Reading:

Why Online Reviews are Important In Your Marketing Strategy

According to an online search report published on Search Engine Land, 88 percent of customers trust online reviews just like any personal recommendation. This useful article from SEMrush outlines some of the benefits that an online business can obtain from customer online reviews.

Related Reading:

The Social Six

Something To Say?

Do you have any social-media questions I can answer?  What are your biggest challenges in online marketing?  Or perhaps you have a success story you’d like to share?

Send an email to socialease@live.ie and I'll be happy to respond to your questions and comments. 

Know someone who might be interested in this email? Forward to a friend. 

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