Scientell's December 2016 newsletter
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We’re one. Scientell has survived its first year. We’ve been fortunate to have worked with wonderful clients, doing interesting work: exploring how Australia can be more innovative and productive, supporting adaptation to climate change, and advocacy work in support of Antarctic preservation.

The media landscape is rapidly changing. Short-form online communication such as Twitter is a powerful tool, as exemplified for better or worse during the recent US election. Thanks to some of Australia’s most popular science Twitter exponents, we include here 20 top Twitter tips. 

Follow us on Twitter at @Scientell for updates, or check out our blogs.

Simon Torok & Paul Holper
Directors, Scientell

20 Top Twitter tips

These pointers come from an Innovation Week event at the Royal Society in Melbourne. So it was tips for new media at Victoria’s oldest learned society.

1.    Twitter allows researchers to bring science to the public, bypassing pay-walled journals.
2.    Sharing your own perspective can be more effective that trying to change someone’s views directly.

Check out the remaining tips.

Antarctica and the Southern Ocean

In a project with WWF, Scientell has written a detailed description of the latest scientific and environmental findings on Antarctica, plus a series of feature stories profiling international researchers and their work. The content has been disseminated through a scientific report and an app to highlight conservation solutions. In the scientific report on the state of Antarctica and the Southern Ocean we draw on peer-reviewed science to identify ways to respond to the challenges to ensure the wonders of Antarctica are preserved for generations to come. 

See the report. Download the free app.

Queensland climate change brochures

Scientell produced a series of brochures for the Queensland Government explaining the likely impacts of climate change for 13 regions across the state, including information on how best to adapt. 

There are climate projections for temperature, rainfall and extreme weather such as hot days and fire weather, and detailed sector-by-sector assessments of likely climate change impacts and potential responses.

Scientell undertook this project in collaboration with Karen Pearce from Bloom Communication and Rohan Hamden & Associates.

Ecological Society of Australia

Scientell has been appointed to undertake communication work for the Ecological Society of Australia, the peak group of ecologists in Australia, with over 1500 members from all states and territories.

One of our first tasks was to publicise the Society’s annual conference, held in Fremantle, Western Australia. 

The conference trended on twitter, reaching number two in Australia with thousands of tweets. Most popular were the winning images from the Society’s photo competition.

Overall winner for the best single image - Eucalypt galazy by Richard Dimon
Interdisciplinary environmental research stories

Scientell wrote a series of feature articles that showcased high-profile thought leaders at Monash University, including interviews with international colleagues to demonstrate research impact and reach. The stories took a stance on current issues, and highlighted the importance of interdisciplinary research and solutions to highlight their new Masters course on Environment and Sustainability.


Europeans introduced horses to Australia in 1788 and feral populations established soon after. With 400,000 of them, Australia now has the world’s largest population of feral horses.

Scientell is the media partner for a conference from 7-10 February 2017 involving the Australian Meteorological & Oceanography Society, the Australia-New Zealand Climate Forum, and the New Zealand Meteorological Society. The conference theme is ‘Australasian weather, climate and oceans: past, present and future’.

If you are interested in sponsoring the meeting or being part of the exhibition, please contact us.
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