As we continue to build the world’s largest database of smokers’ selfies, Faces of Smokers, detection rates continue to improve. Today they are well past the 80% mark.
Lapetus Solutions is the only company in the world actively using Facial Analytics technology to detect smoking status. It’s a fast, non-invasive way for insurers to validate self-reported smoking status while saving time, money and streamlining the underwriting process. Our approach uses a selfie to examine the face for the systematic damage caused by prolonged smoking; the patterns of smoking on the face are not easily removed without extensive face rejuvenation procedures.