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Our latest research reveals how consumers feel about purchasing Life Event products online, sharing health data and what they want in return.

In the first of an ongoing series of consumer studies*, participants were also asked to evaluate specific questions from our CHRONOS underwriting process. Here are 4 key takeaways from Phase 1:

All were enthusiastic about the idea of purchasing life event products online.

Two variables (sharing health information and receiving advice) predict purchase attitudes. Individuals who felt positive about sharing personal health information online as part of an insurance application and those that found the receipt of life event advice in an online format interesting were more likely to feel positive about the online purchase of life event products.

All participants acknowledged the benefits of receiving health and longevity advice online.
  • Younger adults (ages 18 – 26) appear more upbeat about the positives of sharing personal health information and data from wearable devices online than those 37+

Participants across all age groups are comfortable uploading a selfie and most did not report difficulty in answering key questions from the CHRONOS platform.

The next phase of research will study consumer reactions to going through the full CHRONOS insurance application process and receiving their Life Expectancy (LE) and Healthy Life Expectancy (HLE) scores.
* Independent research conducted among 381 US-based men and women, 18-84, by Dr. Tracy Meyer, Chair, Marketing Department at the Cameron School of Business, University of North Carolina Wilmington.

For more information or to request a copy of the full research report,please contact:
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