March 9, 2017

PARTNERS               EVENTS               HAPPENINGS              EXTRANET

News to Know from Visit Estes Park

Hello Visit Estes Park Partners! Please read on for info about:
CEO Corner
Google Analytics
Lodging Tax Update
Travel Buzz
EP Alerts
Estes Park Job Fair
Social Media Snapshots

CEO Corner

Thank you to everyone who attended last month's Estes Area Lodging Association Member Dinner. We had nearly 100 people participate. On March 15, EALA is hosting Colorado Tourism Office Director, Cathy Ritter, at Twin Owls Steakhouse. Please email Elizabeth for more details including how to RSVP. Join us, it's fun!

​Airbnb, an Online Travel Agency (OTA) for short term rentals, and the Colorado Department of Revenue (DOR) have entered into an agreement for tax collection and remittance.​ For rentals booked through its site, Airbnb will collect and remit to the Colorado DOR both sales and lodging tax. The Airbnb agreement went into effect February 1 and taxes collected from Airbnb hosts will be included in regular sales tax disbursements. 

We are in the planning stages of the Visit Estes Park Annual Tourism Summit, which is open to the public. Please take this 3 minute online survey requesting your feedback and suggestions for this year's Summit. We look forward to hearing from you! Feel free to share the link with others. Please respond by March 17.

Free Google Analytics Assistance

We have many of you getting signed up for this, so don't delay if you would like assistance!

Have you always wanted to set up Google Analytics, but didn't know where to start? Have you set up your account, but do not know how to utilize goals or reports to increase your ROI? Are you a Google Analytics expert and wonder what new tools are available that you are not utilizing? No matter your level of expertise, Visit Estes Park is here to help! We have partnered with Tyler Brooks, Owner of Analytive, to provide you support for your Google Analytics needs. VEP is taking care of all costs. Please feel free to contact Elizabeth for more details and to set up a call or in-person visit with Tyler.

Lodging Tax Update

The total amount received in January was 29.29% higher than last year. When adjusted for late and missing payments, the increase is estimated to be 11.50%. For the fall season, defined as September through November, the most recent season for which we have data, lodging taxes were up 1.56% compared to the same season last year. Adjusting for late and missing payments, the fall season is estimated to be up 6.93%.

Travel Buzz

Join us for the next Travel Buzz!
The Ultimate Guide to Logos & Slogans

March 15, 2017. 9:30 a.m. Inkwell & Brew.
Here it is. The deep-dive session on logos and slogans – and recognizing where nearly every branding effort gets hung up. In this often humorous, fascinating and bottom-line what-to-do workshop, we’ll cut through the mire of design by committee and will teach you:

  • The seven rules of developing a brand identity (logo)
  • The need (or not) for a tag line
  • Examples of logos and slogans that work, and many that flat-out don’t
  • Memorable tag lines, and some very forgettable ones
  • When and where to use tag lines, and when and how to use your logos
  • What to do when you have multiple organizations and each wants their own identity, but you still need brand continuity
  • How to avoid focus groups and design by committee failures that can lead to ugly politics

EP Alerts

The Larimer Emergency Telephone Authority (LETA) provides 9-1-1 emergency communications services to Estes Park and across Larimer County.  "GO EPALERTS" allows guests in Estes Park to sign up for temporary text notifications in case of an emergency while they are in town.  VEP and EALA have joined together with other organizations to create a magnet for businesses, including every guest room in the Estes Valley.  Please contact us if you would like to pick some up or we can drop them off. We have plenty and will order more if needed!

Estes Park Job Fair

March 22, 2017. 9am-12:30pm. Estes Park Fairgrounds Event Center.
Don't miss the Estes Park Job & Volunteer Fair! Employers are encouraged to participate in this free event to recruit seasonal and year-round paid positions. Same-day interviews are encouraged. Register by March 15th!
Social Media Snapshots
Facebook followers shared photos and excitement for Winter in Estes Park!
User @itspaulmac23 posted a beautiful photo in anticipation of Spring!
Followers on Instagram were enjoying imagery from a warm spell!
As always, please don't hesitate to contact us with any questions, comments or concerns. We are here to help! Thank you for being an involved Partner! 

Warm regards,
The Visit Estes Park Team

Elizabeth Fogarty, President & CEO

Wendi Bryson, Operations Manager

Michael Bodman, Finance & Administration Manager

Abi Huebner, Partner & Group Development Manager

Josh Harms, Communications Coordinator

Jean McGuire, Part Time Administrator

Catherine Moon, Part Time Administrator
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Visit Estes Park 1200 Graves  Avenue • Estes Park, Colorado 80517
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Visit Estes Park · 1200 Graves · Estes Park, Co 80517 · USA