September 15, 2016


News to Know from Visit Estes Park

Hello Visit Estes Park Partners! Please read on for information about:

CEO Corner
2017 Operating Plan
Travel Buzz
Lodging Tax Receipts
Extranet 4.0
2017 Estes Park Visitor Guide
Sports & Fitness Expo
Fall Social Content
Social Media Snapshots

CEO Corner

The VEP team attended the Colorado Governor's Tourism Conference recently and gained insight into the future of Colorado's Tourism Roadmap, learned what is trending in the travel industry, and improved our expertise through education sessions, thereby helping us to serve you better. CTO did a fantastic job with the conference, and it was great to see the leadership of new Director, Cathy Ritter, in action.
The most exciting event of the conference was winning the award for Best Marketing Campaign in the State of Colorado!  We were completely surprised, but as you can imagine, absolutely ecstatic.  It was great to share this with the team, recognizing their hard work and dedication, as well as our Board of Directors.  I also would like to acknowledge the tremendous work of our community.  All of you are a part of this award and should take pride in it.  We could not design nor deploy a marketing campaign without all of your hard work and investment in your business, providing us the experiences to market a dynamic campaign. Stay tuned for a community party this winter - plans are in the works!

Well done and thank you!

2017 Operating Plan

The Visit Estes Park Board of Directors has approved the 2017 Operating Plan.  Once it is approved by the Town of Estes Park and Larimer County, the final report will be uploaded to the Partners Section on our website.  We continue to deploy a progressive and robust Operating Plan, balancing the needs of the community with cultivating a healthy year-round economy.
Travel Buzz
RSVP for the next Travel Buzz - September 21, 2016, 9:30 - 11 am. The topic is: How the Smart Destinations are Getting Ahead with Offensive and Defensive Tourism. This month Doug Lansky, author and travel writer, will be joining host Roger Brooks. Doug will present the best practices of forward-thinking destinations from around the world. With more destinations than ever competing for visitors -- often the same visitors -- it's crucial to figure out your strongest niche, develop it, and "defend" your offering with great service and infrastructure. Doug will provide fresh concepts and perspectives that will help you rethink the way you market and develop your destination. We will meet at Inkwell and Brew for this Buzz - 150 E Elkhorn Ave. Please RSVP so the staff can prepare accordingly.
Lodging Tax Receipts
The total amount received in August was -0.28% lower than last year. When adjusted for late payments, the decrease is estimated to be -1.23%. Let this serve as a reminder that continued growth is not a certainty. We need to be mindful that visitors have many travel options to consider. To remain competitive, we must all focus on the future, including infrastructure, new activities, and destination product development. The total for the summer season, defined as June through August, is up 9.83% compared to the same season last year. Year to date (YTD), lodging taxes are up 10.95%. When ​adjusted for late payments, the YTD growth is estimated at 7.81%.
Save the Date: Extranet 4.0 Partner Training
Extranet 4.0 is now live! We have scheduled a webinar training for all Visit Estes Park partners on November 3 at 10:00 a.m. in the conference room at 1200 Graves Avenue (inside the RE/MAX building) - refreshments included! You also have the option to join the meeting remotely. You can dial in using your phone by calling 1-571-317-3112 and entering access code: 563172877. We look forward to seeing you at the training, conducted by Simpleview, our website technology partner.
2017 Visitor Guide
Calling all 2017 Visitor Guide advertisers – It’s advertising proof time! All advertisers will be receiving proofs of their ads via email. Our policies require your written approval to print the ad, so please respond to the proof email when you receive it.
Estes Park Sports & Fitness Expo
October 21, 2-6 p.m​, FREE and open to the public at the Estes Park Event Complex. This event showcases Estes Park Sports & Fitness businesses - Join us to jump start your fitness, integrate new ideas into your existing fitness routine, and learn more about how to get involved in the wellness community.  Consider signing up as a vendor for just $50.  Guest speaker schedule and other details are posted on the Facebook Page. This is a great way to get inspired and involved in the sports and fitness opportunities in Estes!
Fall Social Content
Check out our Facebook Page for all sorts of social media content, including this elk video! Feel free to share any of our content to give your followers a peek into Autumn in Estes Park and entice them to visit.
Social Media Snapshots
Cindy Smith shared wonderful fall photos and her great time for #FanPhotoFriday!
Mark J. Westpfahl (@MarkJWestpfahl) described Estes Park as "one of his favorite places in the world"
@Mollsmo enjoyed family-friendly Pumpkins & Pilsners with her baby
As always, please don't hesitate to contact us with any questions, comments or concerns. We are here to help! Thank you for being an involved Partner! 

Warm regards,
The Visit Estes Park Team

Elizabeth Fogarty, President & CEO

Brooke Burnham, Director of Marketing & Communications

Suzy Blackhurst, Director of Operations

Michael Bodman, Finance and Administration Manager

Adam Concannon, Content Coordinator

Abi Huebner, Partner & Group Development Manager
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Visit Estes Park 500 Big Thompsan  Dr. • Estes Park, Colorado 80517
970-577-9900 or 800-443-7837
© 2016 Visit Estes Park. All rights reserved.

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Visit Estes Park · 1200 Graves · Estes Park, Co 80517 · USA