June 30, 2016


News to Know from Visit Estes Park

Hello Visit Estes Park Partners! Please read on for information about:

CEO Corner
Travel Buzz
April Lodging Taxes 
2017 Visitor Guide
Visitor Center Menu Displays
RMNP on USA 10 Best Lists
Ride the Rockies Survey
Reserve you Virtual Tour
Call for Weekday Special
Paint Estes Pink
Town of Estes Park Volunteers
Social Media Snapshots

CEO Corner

Engagement with the state has continued since our recap last month, including attending the Colorado Association of Destination Marketing Organizations (CADMO) where DMO CEO’s convene to share challenges and accomplishments from within our regions.  We also discussed the state tourism strategy and the new Colorado Tourism Roadmap Initiative where the state is seeking your input as they develop a long term vision.  VEP and EALA attended two of the regional input sessions in Denver and Greeley, where break-out groups shared opportunities and challenges that the state needs to consider to remain competitive in the constantly shifting tourism industry.  Slides from the regional input sessions are here.  Be sure to plan ahead for the Colorado Governor’s Conference, September 14 – 16 in Breckenridge, CO where the final report will be presented with recommendations on how to maximize implementation and track performance.
VEP is once again popping up our booth every Thursday at the Farmers Market to answer questions and welcome your feedback, so don’t be shy, come visit us!  We are also using this opportunity to showcase Estes artisans who create made in Estes product.  This is a free opportunity (reservations available) where they can sell their product and network with locals and guests.   
As we strive to remain competitive in the industry and current with new technology platforms, VEP has three new product offerings you can partner with us on:  Virtual Tours (limited openings available), CrowdRiff social media aggregator, and eNewsletter ad content.  Check out the Services Guide for a comprehensive list of opportunities and contact Abi if interested.

Looking for Hwy 34 information, talking points for your guests, and CDOT updates?  Check out our Hwy 34 page on our website and contact us with any questions.  VEP is continually updating this page to provide you the latest details. 

​Thank you,
Travel Buzz
RSVP for the next Travel Buzz - July 20, 2016, 9:30 - 11 am at Cinnamon's, 920 W Elkhorn  - 1/2 mile west of Elkhorn Lodge, same side of street. This Travel Buzz's topic is: The Rewards and Pitfalls of Branding.
April Lodging Taxes 
Year-to-date through April, we’ve experienced a 19.25% increase compared to the same four-month period in 2015. However, December and January 2016 include substantial late payments from 2015.  Adjusting for this, revenues recalculate to a 9.63% increase compared to 2015.
2017 Estes Park Visitor Guide
It’s time to consider reaching your 2017 customers! As is customary at this time of year, ad sales in the annual Official Estes Park Visitor Guide are set to begin next week. Did you know that over 50% of leisure travelers use print resources to assist with their travel decisions and 67% of respondents said destination guide advertisements help them plan their trips!*  The 2017 Guide will have new elements including the town’s 100th Anniversary. Information about the Guide is detailed in the online Visit Estes Park Services Guide.  Abi Huebner is eager to meet with you so give her a call at 970-586-0500 or email her at to let her know you’re interested.  The deadline is only 10 weeks away.
*University’s National Laboratory for Tourism & eCommerce and Destination Analysts in partnership with the WACVB Education & Research Foundation
Vote For Rocky Mountain National Park
Rocky Mountain National Park has three nominations running on USA Today's 10-best lists! Please take 2 minutes to vote, and you can vote once per day until polling ends. Share these on your social channels too so we can get RMNP on the  top of these lists! Click here for the links to cast your vote.  
Ride the Rockies Survey
On June 16, Ride the Rockies traveled over Trail Ridge Road through Rocky Mountain National Park and into Estes Park. It was a fun day for everyone, from the Farmers Market to the Bond Park festivities through the evening. Thank you to everyone who helped support the cyclists and crews during this stage of the tour. Ride the Rockies has created a survey to judge the success of the event. Please take the survey and share your feedback. 
Reserve your Virtual Tour on
You now have the opportunity to get the latest technology integrated into your Featured or Enhanced listing! Give guests an experience out of the ordinary, by offering  a 360–degree virtual tour of your business! We are now reserving spots to be a part of the virtual tour, space is limited so sign-up today
Call for Fall Weekday Specials
It’s summer outside, but we are now beginning our advertising for fall travel and would like to help you all fill your weeks up! We find that using promotions to entice potential guests to visit during periods of lower visitation can be very effective and we have a few that we are proposing for this fall’s campaign. Please click this link to see the options and to sign up to be featured in this campaign!
Town of Estes Park Updates
The town would like to bring attention to the 1st Annual Jursevics Blue Line Cruise on July16. Click here for more information.
Social Media Snapshots
Lisa Medley: "The Medleys are headed your way from Missouri!
Odell Brewing @Odellbrewing: 'Heading to #EstesPark for @RidetheRockies! Good luck over Trail Ridge Road riders." 
@pb_jae: "When I was a kid, I just thought of Estes as a place to eat lunch or have a rest after driving for and hour and a half, but it is so much more than that."
As always, please don't hesitate to contact us with any questions, comments or concerns. We are here to help! Thank you for being an involved Partner! 

Warm regards,
The Visit Estes Park Team

Elizabeth Fogarty, President & CEO

Brooke Burnham, Director of PR & Communications

Suzy Blackhurst, Director of Operations

Michael Bodman, Office Administrator

Adam Concannon, Content Coordinator

Abi Huebner, Partner and Group Development Manager
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Visit Estes Park 500 Big Thompsan  Dr. • Estes Park, Colorado 80517
970-577-9900 or 800-443-7837
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