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March 24, 2020

Dear Partners,
 
With the closure of Rocky Mountain National Park and short-term lodging over the weekend Estes Park has committed to doing its part to protect the community and to curb the spread of the virus locally and nationally. Currently, the State estimates that the peak of spread in Colorado will be sometime in April, so things are sure to continue to evolve until then.
 
In this time of uncertainty and hardship Visit Estes Park is working internally and externally to provide support and strategies for the recovery process for our community.
 
Internally, we have adjusted our marketing and communications strategies. Current marketing campaigns are on hold so that we have ample funds in place to market our area once the threat of the virus subsides and we get back to regular work. Our creative team is working on original content to keep Estes Park top-of-mind digitally and our communications team is monitoring travel media while planning for future opportunities to highlight Estes Park once travel resumes.
 
Externally, we are working alongside the Town, the EDC, the Chamber and EALA to create a recovery taskforce to support local businesses and employees. Of note:
  • The EDC is taking the lead on support for SBA loans. Please contact Adam Shake with questions about SBA loans or call The Colorado Small Business Development Center’s (SBDC) new hotline at (303) 860-5881. Fifteen new counselors in Larimer County are being trained to assist your business to apply for loans or grants.
  • The Chamber is working with us to ensure we coordinate effective communications to local businesses and the community, while advocating and working with our government leaders to ensure support for our community.
  • The Town of Estes Park is considering how they can assist employees in the short term through help with rent, food and necessities. There will be an announcement at today’s Town Meeting to present their solution.
  • We are developing a Community Relations plan to emphasize the value of the visitor industry to our local residents and to provide ways to support each other to improve the quality of life in Estes Park and the region as we get through this hard time.
At the State and Federal level:
  • The State is talking about adding substantial funding to support local businesses. We are monitoring these developments and will let you know as they create a budget and a process for applying for these funds.
  • The Federal Government is also working on a plan to support local businesses and employees in a third bill that is being negotiated in Congress. As the details develop, we will make sure to communicate how to access these funds.
  • The State created the COVID-19 business resource center, in place to provide state and federal COVID-19 announcements, programs, and information relevant to Colorado businesses
Visit Estes Park will continue to support you and our community to ensure our visitor industry survives this crisis. We have a wonderful community and there is light ahead. We will work tirelessly to provide you with updates, guidance and leadership to help you get through this challenging time together.   

We do expect a substantial rebound, with a lot of pent up demand when we do recover. Please rest assured that Visit Estes Park will be ready to launch a significant marketing effort to help you boom as our recovery takes place.
 
Please be healthy, safe and have a positive outlook as we work together to get through these challenging times together.
 
Eric J Lund
President/CEO, Visit Estes Park


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