We are approaching the time to start thinking about your marketing plans with Visit Estes Park for the 2020-2021 season! A lot of you know what that means… the lottery is coming up! For anyone who is not familiar, the lottery is our system for designating the Featured Listings on our website to our stakeholders in the fairest way possible.
WAIT! Am I really winning the LOTTERY?! Well, in a matter of speaking. These spots can be very valuable because they are the first 15 listings to show up in each category on the website. That means, we only have 15 available in each category. Since we have so much more demand than supply for these spots, we use the lottery as a fair way to randomly determine who will have the option to buy a featured listing. We know the system isn’t perfect, and we wish we could sell a featured listing to everyone who wants one, but unfortunately this seems to be the fairest way to do things.
Don’t Panic! If you do not win a lottery spot in the category you would like, all hope is not lost! We have changed things a bit in an effort to make things better. You can enter as many lottery categories as you would like and you are NOT obligated to purchase the spots that you win. Not only does this mean that you have a higher chance of winning a category, but it also means that if you do not win the first time around, your name could come up on the waiting list as other stakeholders choose not to purchase their spots. We will also be implementing stricter regulations on the categories. In order to enter into a certain category, there will be certain criteria that need to be met to ensure that your business is a good fit for that category. For example, hotels will not be able to enter into the cabins & cottages category and vise-versa. This should help to eliminate some of the competition within categories. We also have other valuable website advertising spots that can help increase your visibility on pages where you did not win a featured listing that I will be happy to go over with you at your sales meeting.
You will hear from us! We don’t want to be pests, but trust me, you will know when it is time to enter the lottery. You will hear from us repeatedly up until the entry date until you enter or let us know that you won’t be participating. We won’t let you miss the opportunity to get your name in!
We know the lottery can be stressful, but we are doing our best to make it as painless as possible. You can email me here, with any questions or concerns you may have.