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The Yaguara Newsletter

August 15, 2017

Hey there,

Happy Wednesday. We all made it to the second edition of the Yaguara Newsletter.

Last week we asked for feedback on what would be the most engaging topics for these weekly reports. Two themes quickly rose to the top:

  • Product Updates
  • Introductions to new eCommerce tools and templates

That is great news. We are building product updates and education into all our future communication channels. This will be a mix of direct email, website documentation and in-app resources that anyone on your team can access.
As for this newsletter? We will continue to produce, test and optimize our content every week in order to provide top-notch value.

But before scrolling further down, another quick reminder on Yaguara:

We are building the best eCommerce management platform for teams to track performance and growth strategies. Real-time data. Smart recommendations. Full company alignment.

So stick with us. We're working hard.

We Can Integrate That

Running an eCommerce business in 2018 guarantees complexity. A lot is happening, all the time, both internally and externally that determines success. The result is a wide range of data points that are needed to make decisions. 

Deep-rooted in Yaguara's DNA is making sure your team has quick easy access to the metrics that drive your business forward. So we launched an Integrations page to show your options and possibilities.

Whether it be website analytics, advertising, social media or your shopping platform, Yaguara is going to have you covered. Check it out:

Not seeing one of your tools? Reply to this email with your submission and we'll make sure to give personal updates on the integration progress.

Summer School

Let's talk about our tool for a minute. Yaguara is built on the OKR methodology. Sounds lovely, but what is this OKR you speak of?

OKRs are an organizational goal-setting framework popularized by Intel and Google. Its purpose is to take all the hard work you have spent identifying the company growth strategy and then allowing the team to absorb the information in a straight-forward way. Thus giving clear direction, empowering everyone to work towards the big picture. 

In the Yaguara platform your team will work with three major components:

Objectives - The highest-ranking component, acting as a parent to all the other pieces. This is where you set the most important initiatives to unite the teams. Whether it be the master plan or a quarterly goal, Objectives will be the guiding light for your company’s growth.

Key Results - How your teams track performance and measure results for a greater Objective. This is where you can easily integrate the data from your favorite tools to start working in real-time. Keep in mind Key Results can be quantitate or qualitative depending on the outcome needed.  

To-Dos - The actionable input to drive the desired outcomes. This is where the everyday activity takes place, the simple steps you can take.

Summarized nicely by OKR trailblazer John Doerr:
"In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization." 

p.s. we highly recommend this read for those looking to dive deeper

The Hunt

A section dedicated to relevant news, blogs, tips and tricks we believe you would enjoy

7 Ecommerce Referral Marketing Strategies (With Revenue Numbers) by Sumo

Another Book on OKRs by Christina Wodtke

Top Three Takeaways for eCommerce Store Owners Regarding The Recent Sales Tax Ruling by Eastmont Digital

Upscale Chicken Accessories Are a Thing by The Outline

The Greatest Nike Ad of All Time by Adweek

9 Of The Biggest Direct-to-Consumer Success Stories and Their Growth Plan by CB Insights (appeared last week, we can't stop loving this breakdown)

Have a fantastic remainder of the week.

The Yaguara Team

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