Are you proud of your practice website, or do you secretly cringe when you know prospective patients are visiting it? Does it reflect who you are - and the look and feel of your practice? If not, make 2019 the year that you finally redo your website - and let us optimize it, so that new patients can find you!
The short answer is at least 20% of your monthly income.
However, if you don’t have 20% of your monthly income to start with, my response is always shaped in the form of questions. These questions are vital to establishing a baseline for new patient acquisition and revenue creation. Additionally, having the answers to these questions will help you know how much to ask for in the shape of an SBA via a Small Business Loan.
How much revenue are you trying to gain?
What is your budget to drive that income?
Do you have a strong enough sales team to help you reach those goals?
Can any of the current staff or in-house equipment be used to take you to the future?
What timeline are you expecting to reach the income goals you are expecting
Hire or keep employees who can sell and execute, as well as those who are willing to put their own sweat equity into your journey. Anyone who says to you "it’s not my job," that person is not likely on your team.
Hard at work while attending one of the premier Regenerative Medicine, Functional Medicine, and Integrative Medicine events at Boston Biolife 2018 Orlando — with CSO Quintin L. Gunn and Fred Vinson at Omni Orlando Resort at Champions Gate.