Successful extensions are built on understanding customers
WooCommerce is opening up its marketplace in early 2018, in a move which one presumes is designed to ensure the plugin’s ecosystem can produce innovative solutions at a much larger scale than is possible with individual stores.
For plugin developers, let’s be honest, this also seems an obvious revenue opportunity. We mentioned Barn2 Media making the transition from digital agency to a WooCommerce plugin developer a couple of weeks ago, and presumably they won’t be the only ones.
This post on WooCommerce.com is packed with insights from WooCommerce users, on what they want from the plugin, and in turn, what they want from extensions. For plugin developers, this is an invaluable list of insights. It’ll be really interesting to watch the Marketplace space over the next couple of months. - Alex and Ben (FYI: Barn2 are one of my marketing clients - Alex).