Narrative Change &
At KZCF, we are continually evaluating how words and
images we use can potentially perpetuate harmful or unproductive narratives. According to the Truth, Racial Healing and Transformation
(TRHT) framework, narrative change
is examining how to create and distribute new, complex and complete stories about the world around us.
Utilizing asset-based language
is one way to change the narrative about our community and how we approach meeting its needs. Research from the University of Memphis
claims, "how you frame your community work matters because framing sets the tone for your relationship with your community partner. If you start from a place of negativity (e.g. what's missing, deficits, problems, needs), you reinforce a sense of inadequacy. If you start from a place of positivity (e.g., what's already working, assets, capacities, gifts), you reinforce a sense of optimism and possibility."
KZCF continues to deepen our journey around narrative change
and we are looking forward to learning alongside you.
If your organization is addressing narrative change in any capacity, we'd love to hear what you've learned!