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The VFMA is a not-for-profit membership association that stands up for Victorian farmers, strengthens the viability of local producers and jointly defends our food sovereignty through the support and promotion of accredited farmers’ markets.

13 January 2022

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Victoria's a huge place! While some areas of the state can be dry and parched in January, others are lush and green.

This sees the diversity of food production we're privileged to enjoy: grains and pulses, fruits and vegetables, eggs, meats, dairy products and seafood. Melbourne in particular is enormously fortunate to be encircled by some very rich and productive food production zones within coo-ee of the city. However we can't take these for granted. The constant pressure for more housing, the "logic" of a food system that can just switch on supply from somewhere else can inure us to the risks.

Much of the world is reliant on imports - container ships, aircraft bellies, trucks and motorways. Empty supermarket shelves even in Australia demonstrate the fragility of a global, just-in-time food and grocery system. Summer fresh produce that could be grown just around the corner might be delivered from Queensland, because transport costs only stay negligible when you ship huge volumes.

Passionate producers of great food abound in our accredited VFMA markets and we seek to demonstrate and provide a tangible example of a food system that relies on our own production, is safer, more interesting and represents a sustainable basis for a healthy future.

VFMA markets represent the best of our state's produce. Some markets focus even more tightly on their own local production. Wangaratta Farmers' Market, for example, represents producers from within 100km of the city and Eltham Farmers' Market focuses on producers located around the north-eastern edge of the city.

The Old Farm Happy Valley and its owner Diego Puyol are familiar to Alphington shoppers each week. Located just outside Melbourne in the gorgeous rumples of the Great Dividing Range in Flowerdale, Diego's eggs have many fans.

Local, secure, ethical and sustainable: the necessary future.


connecting you directly with Victorian farmers:
accredited farmers' markets in the next week
15 - 20 January

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