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The VFMA is a not-for-profit membership association that stands up for Victorian farmers, strengthens the viability of local producers and jointly defends our food sovereignty through the support and promotion of accredited farmers’ markets.

21 July 2022

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“It’s feeding your spirit, it’s feeding the people, it’s feeding who you are, it’s helping you to remember who you are and the land that you come from and that is the medicine that we’re after.”
Valerie Segrest, Muckleshoot, WA, USA / dietician. Return: Native American Women Reclaim Foodways for Health & Spirit. Documentary film (2019) available on

Mental health is front of mind. Daily news bring stories that can feel destabilising. We've long recognised that a sense of alienation and powerlessness is destructive to mental health and that social connections and a sense of belonging act like an invisible web to buoy us and hold us fast in a noisy and unsteady world.

Food is the most fundamental daily activity we undertake. Healthy food doesn't just help our minds and bodies physiologically. It can also connect us to place, to our food providers and to each other. Look beyond the delicious food to see how many social interactions there are at your local farmers' market! Supermarket shopping - particularly when you use self-checkouts - is alienating and far from "the medicine we're after".

It's exciting to see people reclaiming connection to country through renewed foodways. That's what we're doing at VFMA farmers' markets, every week, every month: offering you physical, social and cultural connections to this wonderful place we call home.

Thanks for shopping with us! See you soon!


Connecting you directly with Victorian
accredited farmers' markets

23 - 28 July

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