Celebrity/Influencer: Various creators, designers, and performers, including Gus Van Sant, Billie Eilish, Harry Styles, Jeremy Harris, Florence Welch, and more
Platform: GucciFest.com, YouTube, Weibo
Potential Reach: 2M+
Time: November 16 - 22
Today, fashion and film fans everywhere can tune into GucciFest for a viewing experience that combines elements of a traditional film festival with a fashion launch. GucciFest is the first of its kind – a fashion brand elevating a typical line release by capturing the clothing in the framework of a story told on film, viewable to millions in their homes via steaming of a week-long festival. Films and episodes of “Ouverture of Something That Never Ended” will be available to view daily at GucciFest.com, while also streaming on the Gucci YouTube Channel, YouTube’s Fashion & Beauty Hub, and Weibo. The project is helmed by Gucci Creative Director Alessandro Michele, with the Ouverture miniseries directed by Michele and acclaimed director Gus Van Sant.