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Special Report
Brand Live Stream
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Kevin Best, Contributing Editor, BrandStorytelling.tv
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Spotlight
Highlighting Brands Innovating with Live Streaming
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The All New QX55 Streaming Concert Experience
Celebrity/Influencer: Aloe Blacc
Brand: Infiniti
Platform: Youtube
Views: 22k
Date: November 17
Days after Honda unveiled its latest Civic live on Twitch, Infiniti continued the new trend on Youtube with the reveal of their new QX55. While both events turned in around twenty thousand viewers, the two car companies took very different approaches to this new format. Infiniti’s event, which was packaged as an Aloe Blacc concert, lasted over 30 minutes, feeling much more like an “event.” This was in stark contrast to Honda’s reveal, which was only a minute-long, pre-made video of different angles of the car. The hype of Honda’s reveal didn’t seem to meet expectations, something that Infiniti hoped to not repeat.
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Brand Bites
Recent Live Streams from Top Brands
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Macy’s Thanksgiving Day Parade
Brand: Macy’s, Verizon
Platform: Twitter, Youtube
Reach: 4.9 Million
Time: November 26
Thanksgiving looked different for most of us this year, but we were still able to tune into the 94th annual Macy’s Thanksgiving Day Parade. The event was livestreamed to over 50 million people through Verizon’s Youtube page. While many brands have had to suddenly pivot to livestream, Verizon is no stranger to the technology. For the fifth year in a row, Verizon used its 360 Live cameras to give viewers the power to zoom in and focus on whatever part of the parade they wanted. Macy’s was able to keep the show going by reimagining what it could be: there were no live spectators, and instead of the normal 2.5 mile trek, the “parade” was staged in the Herald Square area of Midtown Manhattan.
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On the Radar
Opportunities for Brands
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Spotify’s Very First Livestream Concert
Platform: Streaming+
Reach: N/A
Date: November 26
Spotify entered the live-stream concert arena on Thanksgiving Day, partnering with the platform Streaming+ to host a virtual event featuring popular Japanese bands from their “Tokyo Super Hits” playlist. Each artist performed for roughly fifteen minutes, with tickets costing around $30.
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