Special Report 
Brand Live Stream

Kevin Best, Contributing Editor,

Highlighting Brands Innovating with Live Streaming

Walmart’s live Holiday Shop-Along Spectacular on TikTok
Celebrity/Influencer: Michael Le
Brand: Walmart
Platform: TikTok
Date: December 18

Walmart recently partnered with TikTok in a high-profile experiment to court younger customers with livestream shopping. While the two companies might seem like an odd pairing at first, Walmart has been an active brand on TikTok for over a year, with 536.5k followers. Walmart even had expressed interest in potentially investing in TikTok back in September, when the social platform was being threatened with being banned in the US unless it was bought by a US company.  


Brand Bites
Recent Live Streams from Top Brands

 Zoox Livestreams its Unveiling of a Self-Driving Robotaxi
Platform: Youtube
Reach: 171k views
Time: December 14

Zoox revealed its long-awaited autonomous taxi with a livestream event on December 14th. Founded in 2014, Zoox was acquired by Amazon earlier this year to directly compete against Tesla’s plans for a self-driving taxi fleet. The 18-minute video gave viewers an up close look at the design and features, from the factory floor all the way to actual video of the vehicle self-driving bi-directionally (it can go forwards and backwards without having to do a U-turn) around San Francisco. Members of the design team stressed how important it was to completely rethink how a “car” should look for optimal driverless performance… the electric vehicle is designed much like the passenger car of a train, allowing passengers to sit on either side facing each other. Even though Zoox’s taxi isn’t for consumers to purchase themselves, the company has still continued the recent trend of car companies promoting their newest vehicle with a livestream unveiling. 
More Brand Bites

On the Radar
Opportunities for Brands

New Live Streaming Startup Boxcast Raises $20 million in Series A

With the demand only increasing for businesses of any size to be able to pivot to livestream capabilities, it's no surprise that the startup Boxcast has raised an impressive amount in their first round of venture capital financing. The company, which was founded in 2013, offers end-to-end streaming capabilities without having to rely on third party software.

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