As we head into the New Year, it's all change here at Made, with new staff, clients and projects on the go! As the new Head of Production, it's an exciting time to be coming onboard, and I am looking forward to the challenges to come. 

The pace at Made was set early on for me, as my first week involved a trip to Cardiff to meet our newest client, Wales Millennium Centre, followed by time at our Birmingham and London offices to meet our developers and Client Services team. Despite leaving my head in a spin, all this rushing about has given me a great overview of the work Made is doing, and of our plans for 2018.

In the first Made Up of 2018 we have plenty to whet your appetite for the year ahead. We weigh in on social media and the arts, and our CEO Jake sums up the RFP cliches we are hoping to avoid over the next twelve months. Plus you can read Account Manager (and resident millennial) Ben McCluskey's thoughts on how arts organisations can use their digital offerings to attract younger audiences. 

So enjoy the newsletter, your glimpse into our outlook on this year. Here's to a busy 2018! 

  Ben Freeman
  Head of Production


Somebody think of the Children

Ageing audiences are impacting cultural organisations. But how can venues attract a new, younger demographic?


Be a Social (Media) Butterfly 

In a world of viral videos, how can arts organisations ensure that their content is able to shine? Our own James gives his thoughts on Social Media in the Arts.

Top Ten: RFP Cliches 

As we go into the new year, we list some of the most common RFP phrases which we hope to avoid in 2018.

Required Reading
  • Our 2018 Culture Predictions, The Memo (5 mins)
    Technology is constantly shifting, and as we move into 2018, nine cultural leaders predict how it will be impacting our life this year. 
  • The Beauty and Fascination of London's Theatres, The Guardian (4 mins) 
    As a theatre audience, it can be all too easy to focus on the productions, and ignore our surroundings. Peter Dazeley has released an incredible series of photographs exploring London's historic theatres. 
  • Exploring the Effects of Social Media on Art and Culture, one Selfie at a Time, CNN (9 mins)
    As social media becomes an expected presence at exhibits and galleries, is the selfie adding to culture, or making artistic merit irrelevant?
  • An Amusement Park Ride at the Museum?, Washington Post (7 mins)
    New technology brings archaeological, geographic and historical wonders to audiences on the other side of the world, as well as incorporating the thrills of rollercoasters with academic knowledge.   
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