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Restauranteur Vicki Freeman is the owner of Vic’s, Cookshop, Rosie’s and the newly opened Shuka in SoHo, so basically some of the most crave-worthy restaurants in NYC (If you haven’t experienced the heirloom carrots with dill at Vic’s, they are vegetable nirvana.) Before starting out by managing her mother’s vegetarian restaurant, hiring her now-husband and partner Marc Meyer as her head chef in 1993, opening the legendary Five Points (now Vic’s) in 1999, and launching her delicious empire, Vicki got her foothold in the industry as a waitress at Bob’s Big Boy, the iconic fast-food chain, where she donned a plastic dress, nurse shoes and a hairnet.

Some things Vicki loves:
STYLE
"I like COS in Soho for clothes. The quality and style are both a cut above and yet it doesn't break the bank. I was in Milan in the design district and found a fabulous orange coat at the COS there. Felt a little guilty buying chain stuff in Milan, but hey, I love it."
 
TRAVEL
"Mantamádos, Lesvos, Greece is one of my favorite places on Earth. It's a tiny town that time has completely forgotten. There is one butcher, one bakery, a yogurt shop that sells two types of yogurts and two types of cheese, two restaurants, a small grocery...you get the idea. I love going to town and going to each perfect little shop, where no one speaks a word of English, and doing the daily food shopping. A fisherman parks in the square once a day at noon and you can buy the catch of the day."
BEAUTY/WELLNESS, NYC
"I love a chair massage at International Plaza Nails in Tribeca. The place is so serene and spacious. A first rate 20 minute massage is only $32. It’s painful and restorative."
 
FOOD/DRINK, NYC
"Goat’s milk soft serve with halva and tahini at Seed & Mill in Chelsea Market is one of the greatest ice creams there is! The tangy goat’s milk cuts the sweetness of the halva and accentuates the nuttiness of the tahini. And Mister Hotpot in Sunset Park, Brooklyn (pictured), is great for a group. You get meat, fish, veggies, noodles, dumplings, tofu and more to cook in a variety of broths. There must be at least 50 items to choose from—some ordinary, some downright scary. They are also open until 2 a.m., because, hey, you never know."
Follow Vicki:
On Instagram: @vicki_freeman 
...and see more of her recs on the UNDRRATED site (launching soon)! 
FOUNDER'S FIND: MUSIC
Loving The Replacements album For Sale: Live at Maxwell’s 1986 (intended for release 31 years ago but never issued until now). Every Replacements recording should sound this good—ragged, tight, angry, and joyous all at once. Paul Westerberg—the band's charismatic, apathetic, genius, curmudgeon leader—sums it up best in the first line of the should-have-been-a-hit song Bastards of Young when he screams, "God, what a mess."  —Marina
UNDRRATED is a newsletter from magazine editor Marina Khidekel, where notable creatives share the under-the-radar culture, food and style finds they love. Like hearing about underrated stuff? You friends might, too. Forward this to some so they can subscribe.






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UNDRRATED · Jane St · New York, NY 10004 · USA