
In this section, NLP's director of education, John Silva, NBCT, offers his suggestions for connecting news literacy with civic engagement and action.
Advertising, opinion or propaganda?
The 2018 midterm elections are less than a year away, and our social media feeds, mailboxes and airwaves will soon be flooded with information from and on behalf of candidates for the U.S. Senate, the U.S. House, governorships and other state and local offices. While some of us may dread the onslaught of materials — whether online, on television and radio or in print — the coming campaign season provides a powerful learning opportunity to explore the differences among political advertising, propaganda and opinion.
"The Living Room Candidate" is an excellent resource from the Museum of the Moving Image in New York City. Its database of political advertising covers every presidential election from 1952 to 2016. The “For Teachers” section includes lessons and useful tools, such as:
- Functionality for saving ads and making playlists.
- An “admaker” that lets users edit, remix or make new ads.
- Lists of candidates’ websites, political blogs and news sites that discuss political advertising.
- Graphic organizers for analysis and evaluation of ads.
Another tool students can use over the next year is ProPublica's effort to collect and monitor political ads on Facebook. Users can send ads they find in their news feeds to ProPublica, which in turn is making them available in an online database. This presents an opportunity to compare current examples of political ads with those from previous campaigns.
When evaluating an ad, consider:
- Does it have verifiable facts to support its claims?
- Does it feature manipulated or distorted images?
- Was it designed to generate strong emotions?
- What, if anything, is left out?
Ad spending for Senate and House campaigns next year could set records. In some races, sorting through all the ads may be overwhelming. But with the right tools, students can recognize misinformation and distortion.
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