Dear SNADers,
It’s hard to believe that November is here already - 2022 sure is whizzing by at breakneck speed. And if you are reading this from one of the 50 United States (plus DC, plus PR!), you also know that November is the month for giving thanks.
This newsletter will be dedicated to expressing some gratitude to all of you who have aided and abetted our success this past year - and in sharing some hope for the future. So let me start with an enormous THANK YOU to our students, educators, board, staff, advisors, founders, supporters, donors, cheerleaders, friends, family, artists, exhibitors, followers, likers, sharers, advocates, attendees, and volunteers. It’s been said before, but certainly bears repeating: we would not be where we are today without YOU. You are the magic sauce that makes SFSNAD so incredibly delicious.
In this issue:

  • Membership has its Perks! And one of them is an artisan made gift from one of our 20+ textile/fiber artists at our December 3rd Fantastic Fiber Fair! New Members joining at the Fair will receive a gift! Which leads me to…..
  • Save the Date! Our first annual Fantastic Fiber Fair will debut on December 3 with work from 20+ artisans and creatives working with, you guessed it, FIBER!
  • Before it goes… Stop by the Hanging Thread Gallery and the stunning work of Indian embroidery artist Asif Shaikh. The Gallery is open T-Sat 10-4. Exhibit ends November 28.
  • Get out your wallets….the 2022 Annual Campaign is live! This is your chance to literally Move the Needle Forward by making a donation that will amplify SFSNAD’s Mission and Vision to preserve and advance the art of hand embroidery - a globally practiced craft!
  • Give Thanks: SFSNAD will be closed for classes November 22-26 but will host Stitch-In on the 23rd and 26th. All of us will be back on site on the 29th. 
  • Spread Hope: SFSNAD has donated over $6,000 to Nova Ukraine from our World Embroidery Day Event. Thank you to all who participated and donated so that we could make this difference!

As always, thanks for stitching with us!

Lisa Coscino
Executive Director (she/her)

By Lisa Coscino, SFSNAD Executive Director

In April 1896, William James's students from his Radcliffe College Philosophy 2A course sent him a potted Azalea plant. In response, he wrote the following letter to the class:

Dear Young Ladies,
I am deeply touched by your remembrance. It is the first time anyone ever treated me so kindly, so you may well believe that the impression on the heart of the lonely sufferer will be even more durable than the impression on your minds of all the teachings of Philosophy 2A. I now perceive one immense omission in my Psychology, - the deepest principle of Human Nature is the craving to be appreciated, and I left it out altogether from the book (The Principles of Psychology, first published in 1890), because I had never had it gratified till now…believe in the extreme pleasure you have caused me, and in the affectionate feelings with which I am and shall always be faithfully your friend,             
WM. James


“...the deepest principle of Human Nature is the craving to be appreciated…” For me, this sentence says so much. I am less interested in being thanked for something than in feeling appreciated for what I did or how I contributed. It’s the acknowledgement that my contribution made a difference that matters most to me. I am also moved by how a simple potted azalea could mean so much to one person.

While we may not have enough potted azaleas to send to everyone who has made a difference for SFSNAD this year, we do have enough appreciation to sprinkle, like love, across our community. So here goes: virtual potted azaleas for everyone!!


To our supporters: in-kind and financial, shoppers, and members: 802 potted azaleas full of thanks.
To our volunteers: Friends of SFSAND, Board and Advisory Board: 40 potted azaleas full of gratitude.
To our students and webinar guests: 3,519 potted azaleas filled with appreciation.
To our visitors: party guests, friends and family, exhibition viewers, and special event attendees: 966 potted azaleas full of love.
To our Educators, staff, artists, speakers, and teammates: 115 potted azaleas full of flowers.
To our likers, sharers, and followers: 43,559 potted azaleas full of gratefulness.

As you can see from these numbers, we are fortunate enough to appreciate a lot of people. So many people contribute in so many different ways to help us meet our mission and vision, and each one of these contributions is paramount to our success.

As you celebrate this season of thanks with friends and family, here is a note from us at with a little bit of help from William James...believe in the extreme pleasure you have caused us, and in the affectionate feelings with which we are and shall always be faithfully your friend, 


Stitch-at-Home Challenge:
Purple Reign
Through December 31
Asif Shaikh: 'resurgence'
November 28 - ending soon!



To see our entire course and event catalog through December follow this link. To see everything we are offering, you will need to click on the SHOW MORE button on our registration page.

To search for Webinars: click here
To search classes with Lucy: click here
To search classes with Lauren: click here


Comprehensive Studies Program and Weeklong Courses 2023

CSP Needlepainting Level 1 with Lucy Barter: January 23-27
CSP All Concentrations Level 2 with Lucy Barter: January 30-February 3
CSP Counted Level 1 with Lucy Barter: March 20-24 
CSP: All Concentrations Level 2 with Lucy Barter: March 27-31
Tambour L1 with Bob Haven: March 20-24 - registration open soon!
CSP Surface Level 1 with Laura Tandeske: June 26-30
ONLINE CSP Surface L1 - Mid March, exact dates TBD


November 9, 10am-11:00am PST
Register here
November 16, 10am-11:00am PST
Register here

In-person classes and workshops are taught at 850 Battery St, San Francisco.
In-Person Embroider Your Kid's Art with Laura Tandeske
November 5, 11am-4pm PDT
Register here
In-Person Bite-Size for Beginners
with Laura Tandeske
November 13, 1:30pm-4pm PST
Register here
In-Person Introduction to Embroidery: Traditional and Contemporary 
10am-4pm PST
Geometric: November 19
Building: December 10
Register here
In-Person Comprehensive Studies Program: Needlepainting (Level 1)
January 23-26, 9:30am-4:30pm PST
Register here

All Online classes are taught via Zoom in Pacific Time (US and Canada)
Online May Morris Pincushion
with Mae McCourt

November 19, 10am-2pm PST

Register here
Online Introduction to Embroidery: Traditional and Contemporary Plant with Mae McCourt
December 3, 10am-3pm PST

Register here
Online Technique Tasters:
Stumpwork with Mae McCourt

December 10, 10am-1pm PST
Register here
Online Technique Tasters:
Needlepainting with Allison Railo

December 10, 2pm-5pm PST
Register here
Online Introduction to Embroidery: Traditional and Contemporary Animal with Mae McCourt
December 11, 10am-3pm PST

Register here
Online Introduction to Embroidery: Traditional and Contemporary Insect with Tiffany Chin
December 17, 10am-3pm PST

Register here
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