Colleena (Nina) Burnsides, Butterflies are Free, Summer of Love Challenge, 2017

Dear SNADers,
When I was a kid growing up in Chicago, October brought all sorts of wonder into my child-mind. Leaves turned all the shades of yellow to orange to flaming red. The air was cooler and crisper, matching the snap of eating a delicious fall apple. Ghosts and witches started to appear in the neighbor’s windows, yards and doors, along with jack-o-lanterns on the doorsteps. It was a magical time, a wonder-filled time and a reminder that things change.
We have had many changes this year, and I am sure you have had many as well. Through the changes, SNAD has tried to keep good humor, a positive attitude and a belief in the idea that ‘Moving the Needle Forward’ is a good thing. But sometimes we all hit a little snag and that is when we benefit from the patience of others.
Behind the scenes SNAD has been working hard to create a new website that can serve our changing demographic and the need for more online content. It has been fun - and challenging. One of the challenges we are facing is keeping our current website up to date as we push full steam ahead to make the new website up to date. In this moment, as we straddle two websites, we ask for your patience if you are not finding everything you are looking for. Maggie would very much like to help everyone get where they need to be, so give her a call if you have any questions or are having a problem navigating the site. Our new site should be ready for its unveiling later this month. Thank you for your patience!
In this issue:

  • Membership has its Perks! And one fo them is a downloadable design by Helen M. Stevens created exclusively for members (see article). Join now to receive this perk in November!
  • ‘Purple Reign’ has new meaning. Our new Challenge exhibition will open on the 10th. Little did we know when we planned this, that many of the works would become tribute pieces. The Corridor Gallery is open T-Sat 10-4.
  • Hip Hip Hooray! Amelia Cheever has finished all 6 Intro to Embroidery classes and will receive her Certificate of Completion. Well done, Amelia!
  • Save the Date! Our first annual Fantastic Fiber Fair will debut on December 3 with work from 20+ artisans and creatives working with, you guessed it, FIBER!
  • SHOP SAVINGS! Take a class In-person and receive a 20% discount on all store items the day of your class!

As always, thanks for stitching with us!

Lisa Coscino
Executive Director (she/her)

By Lisa Coscino, SFSNAD Executive Director

For many embroiderers, Helen M. Stevens is a household name. A renowned embroidery artist and designer, her work has been commissioned by Harrods and the British Museum. She has been invited to exhibit at the Palace of Westminster and continues to hold a one-woman show every two years at a variety of prestigious venues in the UK and the US. She has written a total of twelve embroidery books, which have been published in a variety of editions and languages. Helen is also a generous and knowledgeable lecturer, and, speaking of that, we are delighted that she will be featured in our Webinar series on October 12 in a program titled, Helen M. Stevens - the World on a Thread.

Image and artwork: Helen M. Stevens
"Embroidery has been in my soul since before I was born.
It has been in my life since I was a child.
It has been my career since 1981.
An embroideress continues to be who I am, not just descriptive of what I do."
Like most of our stories, Helen’s begins with childhood influences. ​After traveling with her father, a Royal Air Force officer, Helen's secondary school education was at The County Grammar School for Girls in Bury St. Edmunds, Suffolk. Bury, an ancient market town in the east of England, and the beautiful countryside which surrounds it, had a huge formative effect upon her love of history and nature.
Leaving school at 16, Helen went to business college where she gained the knowledge of how the world of business worked and a belief that art and commerce need not be mutually exclusive. In 1981, she began her own business, and the True Embroideries Studio was born. Throughout the 1980's, Helen's work continued to expand in popularity.

Image and artwork: Helen M. Stevens

The 1990s brought a new dimension to Helen's work when publishers David and Charles commissioned her first book. Not one, but twelve bestsellers followed, each exploring a different aspect of her art and giving her a place on the international stage, leading to invitations to lecture and teach worldwide, which she did well into the 2000s.
Since​ 2013 Helen has lived in Bury St. Edmunds, in a cottage dating back to the turn of the 1700/1800's. The atmosphere of the Cathedral and Abbey, the beauty of the surrounding countryside and the love of her home and garden - and numerous animals - continue to be an inspiration for her unique designs and creations. One of these stunning designs will be featured as an SFSNAD Members Only exclusive in November. If you are a current member, your November Perk will be a downloadable embroidery design Helen created exclusively for SNAD. If you are not a member, joining is as simple as following this link. Join in October, and you will receive Helen’s design in November. Thank you, Helen, for your support of SFSNAD!

              Landing page on Helen's new site!

I know you are wondering what the very busy Ms. Stevens is up to now, so here is a quick update from Helen herself!  

“I am very excited to be opening my new website on 1st October. It became obvious that I needed a whole new concept for my site, and with the domain name "" being available made it perfect!  Along with, I am sure, many other textile enthusiasts, I have always noticed how many terms were shared by embroidery and the "net" - indeed "net" is one!  The world wide "web" and the "threads" of online conversations all echo the essential concept which, for aeons, civilizations all over the world have believed "bound" together the very "fabric" of existence. So, my new website will be small ... but it will link into all the aspects of embroidery with which, over the last 40 years, I have been fortunate enough to be involved. I have started with my web store of designs and patterns - due to popular demand - but it will build into a "portal" to, among others, the Anglo-Saxon era of embroidery, wildlife subjects, my books, fine art cards and calendars, most exciting of all, a purpose-built online gallery with changing exhibitions - including my occasional selling exhibitions!”

And just because she is about as nice as can be, Helen is offering everyone a 10% discount on her new site for the month of October. Use the code SFSNAD10 at checkout!

Stitch-at-Home Challenge:
Purple Reign
October 10 - December 31
Asif Shaikh: 'resurgence'
July 23 - November 28



The easiest way to see our entire course and event catalog through December is to follow this link. To see everything we are offering, you will need to click on the SHOW MORE button on our registration page.

To search for Webinars: click here
To search classes with Lucy: click here
To search classes with Lauren: click here


Our Comprehensive Studies Program will be taught in-person. Registration is open.

Registration for Fall Term CSP:
CSP Metalwork Level 1: October 24-28
CSP All Concentrations Level 2: October 31-November 4
and in the same realm, introducing:
Introduction to Tambour Work Level 2 with Bob Haven: October 24-28

October 12th, 10am-11:00am PDT
Register here
October 26th, 10am-11:00am PDT
Register here

In-person classes and workshops are taught at 850 Battery St, San Francisco.
In-Person Technique Tasters:
Appliqué with Laura Tandeske

October 6, 10am-1pm PDT

Register here
In-Person Layered Appliqué
with Judith Epstein

October 9, 10am-4pm PDT

Register here
In-Person Stitch Foundation Series with Laura Tandeske
October 6 and/or 22, 11am-1:30pm PDT
Register here
In-Person Introduction to Embroidery: Contemporary and Traditional Plant
with Laura Tandeske
October 15, 10am-4pm PDT
Register here
In-Person Finishing and Mounting: Mounting on Board with Lucy Barter
October 22, 10am-4pm PDT
Register here
In-Person Bias Appliqué: Knots and Braids with Judith Epstein-Williams
October 29, 11am-2:30pm PDT
Register here
In-Person Embroider Your Kid's Art with Laura Tandeske
(Two-Session Class)

November 5 and 12, 11am-4pm PDT
Register here
In-Person Bite-Size for Beginners
with Laura Tandeske
November 13, 1:30pm-4pm PST
Register here

All Online classes are taught via Zoom in Pacific Time (US and Canada)
Online Flutterby Flower
with Chrissie Juno Mann

October 22, 8am-2pm PDT

Register here
Online Introduction to Embroidery: Traditional and Contemporary Geometric with Tiffany Chin
October 22, 10am-3pm PDT

Register here
Online Surface Beading
with Amy Jenkins

October 23, 10am-1pm PDT
Register here
Online Technique Tasters
October 29 - December 10
Mornings: 10am-1pm PST
Afternoons: 2pm-5pm PST

Register here
Online Exploring Forms 
with Michelle Hamill
(for North American audience)

November 3, 5pm-6:30pm PDT
Register here
Online Embellished Fabric Pendant
with Marilu Morency

(Two-Session Workshop)
November 11, 4pm-6pm PST
Register here
Online Bojagi Workshop
with Youngmin Lee
(Two-Session Class)

November 12 and 19, 10am-1pm PST
Register here
Online California Quail
with Lauren Yeager

(Five-Session Workshop)
November 12, 19, December 3,
10, and 17, 10am-1pm PST

Register here
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