Engineering Entrepreneur Podcast 20
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The Perky Collar Invention- David Frankel - Ep 20
David Frankel is inventor whose background is in sales and marketing. He found a need himself to keep a dress shirt collar upright when he is not wearing a tie. After finding a makeshift solution (his daughter’s headband) for the sales meeting he was about to have, he knew he was onto something. He took the idea from that initial handmade prototype to a final product that he is selling online and in many retail stores.
We go into depth about all the stages of getting the product from his initial idea to the final product with packaging.
- David knew he had to go “all in” if he wanted his product to be a success. While he did some market research, in the end he had to go with his gut feeling that the product would succeed and invest quite a bit of money to get it fully developed
- Don’t underestimate the value of a well-designed package. In my opinion, I do not think David could command a $20 price point for his product if he did not have a well-presented package to portray the value of the product.
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Engineering Entrepreneur Podcast
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