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Welcome to the inaugural AGA-BC eNewsletter - Summer 2016
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Summer Newsletter From The AGA-BC

Greetings <<First Name>>,

You are receiving this email as a member of an AGA-BC participating association. We are pleased to bring you a comprehensive BC Golf Industry update twice a year. Please confirm your desire to continue to receive this newsletter from the Allied Golf Association - BC.
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AGA - BC Recreation Committee Survey Results Are In!

In the Spring of 2015, the Allied Golf Association created sub-committees within its directorship to focus on key areas where the Association wanted to make a difference. The Recreation Committee was formed to research the state of the Sport and to look at Grow the Game initiatives.

Golf Course Survey HighlightsTo assist in this regard a survey was developed to determine the various methods being used in BC to teach or coach the sport of golf, as well as to get some sense of the numbers of golfers engaged in various participation programs.

A few Highlights…

  1. Despite the importance of internet marketing, the Survey reflected that nearly 10% of facilities did not have a website.
  2. Courses on average use an average of slightly more than 4 sets of tee boxes.
  3. Asked about types of programs used to teach or coach the sport of golf:
    1. SNAG Canada was the most popular method used at 35% followed by Get Golf Ready at 30%. 
    2. 61% of the respondents indicated they participated in Take A Kid to the Course Week, while 40% of respondents took part in Canucks Junior Golf Week.
  4. 73% of the 148 Respondents were either not aware or not very aware of the Playground to Fairway Elementary School Program. 70% of the 122 respondents indicated an interest in participating in the the P2F Program.
  5. While 75 facilities reported that they had participated in Take A Kid to the Course Week, 68 answered the question regarding numbers and breakdown. A total of 3,909 kids participated with an average of 20 girls and 37 boys per the 68 participating facilities.
  6. Future Links Statistics: While 54 facilities reported using some forms of a Future Links Program, 28 facilities answered the question on numbers and breakdown. A total of 1,464 juniors participated with an average of 15 girls and 37 boys per facility.
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News From The NCGOA Of Canada!

NCGOAThe NGCOA Canada’s Golf Business Canada Conference and Trade Show is being held right here in BC this year. Join us November 17-19, 2016 in Whistler at the Fairmont Chateau... The NGCOA Canada is proud to announce that Take a Kid to the Course is now available to its’ members in two formats for the 2016 season. Take a Kid to the course is entering its’ 14th season and has given 335,000 juniors an opportunity to golf for free...The National Allied Golf Associations (NAGA) has been focused on ensuring our industry’s request for tax fairness is a priority for the new Government.

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The BCGMA Grows Golf Tourism To British Columbia 

BCGMA secures cover of CA Golf and TravelThe British Columbia Golf Marketing Alliance (BCGMA) is a cooperative marketing alliance whose primary mandate is to grow golf tourism in British Columbia. BCGMA stakeholders include 74 featured golf courses, regional golf destination marketing alliances, destination marketing organizations, Destination British Columbia, British Columbia Golf, and as of September 2015 every provincial golf course 9 holes or larger (274 of them) are included in their online golf directory.

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WCTA Demonstrates First Green ‘Links as Labs’ Program At Redwoods Golf Course

Up until now a field trip to a golf course would usually mean swinging some clubs and learning some golf etiquette. No longer. As part of the First Green ‘Links as Labs’ program, 24 wide-eyed Grade 7 and 8 students from Pitt River Middle School stepped off a school bus and onto a real-life science lab, otherwise known as The Redwoods Golf Course in Langley, B.C.

The Western Canada Turfgrass Association (WCTA), in partnership with the First Green Foundation launched the first program in Canada that brings environmental education to grade 5 and up students using golf courses as environmental learning labs.

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BCGSA Promotes And Supports Golf Course Management In B.C.

BCGSA UpdateThe BCGSA (British Columbia Golf Superintendents Association) is a society to promote and support the Golf Course Management profession in British Columbia. Provincially, each of its five regions (Interior, Kootenay, Lower Mainland, Northern, Vancouver Island) hold regular, regional meetings with education, networking and CEC opportunities that provide the framework to deal with all issues that affect our courses regionally and within the province of British Columbia.

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BC Golf Professionals Fully Prepared For a Busy 2016 Season!

PGABC UpdateThe 2016 campaign kicked off with an announcement of the PGA of BC Top 100, which highlighted some of the Province’s most dedicated Golf Professionals who have continued to further their involvement and education through a wide range of professional development platforms.

As a cornerstone of the Association’s grows the game portfolio, the PGA of BC is once again proud to continue the successful and popular Canucks Junior Golf Week thanks to a continued partnership with the Vancouver Canucks. This year’s program will take place July 4-11 where an anticipated 40 facilities throughout BC that will host elementary camps for new and beginner golfers. 

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There’s A Lot Of Golf On British Columbia’s Plate

BC License Plate InitiativeIt is well understood that the most effective method of advertising is personal endorsements and effective “word of mouth” campaigns. The trick is to start a conversation.

Beginning in the fall of of 2016, golfers in BC will have an easy method to start that conversation and the opportunity to extoll the virtues of golf in their region. This will be done by attaching a golf-themed license plate to their vehicle. This simple addition identifies the owner as a golfer, starting the conversation; Where do you play and why?

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Energize, Engage, Encourage, Entice

Energize, Engage, Encourage, EnticeSays Matthew Steinbach, (new Golf Participation Manager at British Columbia Golfa), "In my first two months as I have reviewed an array of survey data and information relating to golf participation in the province, in Canada, and in the United States. While many reports focus on the common thread of “what is wrong with the game” – golf is too expensive, takes too much time, and is too difficult – I have found that there’s a lot of positive momentum."

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Canadian Society Of Club Managers: 
Who They Are & What They Do

Canadian Society of Club ManagersThe purpose of the Society is to promote excellence in club management through the development of the club management profession and the individuals employed in the profession. Over the next five to ten years, the Society will be striving to achieve its “creating great clubs through excellence in professional club management.”

There are three chapters of CSCM in B.C.; the Pacific Branch located in the Lower Mainland, the Vancouver Island Branch and the Southern Interior Branch. The Society strongly believes that the greater good of golf will be best served by the collaboration of the association and businesses associated with the business of golf.

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