The best way to sunset your publication (if you must)
Market pressures led to a lot of closures in 2018, but the latest blog to join this group will exit on a high note. Design*Sponge, a home and lifestyle blog, is publishing nine months of content to close out its final days. “We’re going to throw caution and sponsorship and all the rules of what we ‘should’ be doing [out] the window and hit the road (literally and figuratively) to see how the creative community has changed over the past 15 years—and what’s coming next,” writes founder Grace Bonney. The announcement was a shock for longtime fans, but it is giving them a chance to savor the final posts. “I’m usually a sentimental fool who hates change … but this feels right. I’m so happy that you’ll get to take your victory lap on your terms,” writes one commenter.