Faking out the defender
Dark patterns in social. A recent analysis of the privacy settings offered by Facebook, Google, and Windows 10 found that all three use subtle design cues to limit how users control and interact with their personal data. The Norwegian Consumer Council studied the three services and found “dark patterns,” or instances where designers “mislead users into making choices that are not in their interest, and deprive them of their agency,” write the report’s authors. For example, across Facebook and Google, accessing the full suite of privacy settings is designed to be unwieldy and difficult, and some privacy settings are disabled by default. To maintain users’ trust, it’s important for organizations to be wary of these patterns and to avoid implementing them wherever possible.