ALL THAT JAZZERCISE!
Cooking up some more Jazz in a Chicago winter was the opportunity to promote JAZZERCISE. Utilizing my skills as a dance teacher and a dance recital promotion and PR specialist, my staff and I were naturals to promote the Jazzercise Marathon for Breast Cancer Research for Rush Presbyterian St. Luke’s in Chicago.
Hired by Diane McKeever, now the Senior Vice President-Philanthropy and Chief Development Officer of Rush University Medical Center, The Eventors coordinated a one-day Jazzercise Marathon that took place simultaneously in twelve locations. The event drew over 2,000 participants from locations in Chicago and suburbs from Chicago Heights and Joliet, Lake Zurich and Rockford. The four-hour dance program pushed donations to over $125,000 with pledges for $25 and $25 donations. The Marathon offered various intensity levels over a 57-song repertory. Many participants were breast cancer survivors and supporters.
Jazzercise, a program of aerobic exercise with dance steps incorporated into routines, can be an intense workout, especially for four hours. The Jazzercise Marathon passed the $1 million mark in 1992 in funds raised for various medical causes. The Eventors coordinated public relations in addition to the overall event logistics and event coordination. My associate Carolyn Cannady Earley presented the project to the Publicity Club of Chicago Golden Trumpet Awards and we were honored with a Golden Trumpet for Excellence in June of 1993.
Dianne Chapman was the guiding force of the Jazzercise Marathon for Breast Cancer Research at Rush. We worked with her staff to further the mission of breast cancer research through the event and its participants. Dianne passed away in July 2015 of metastic breast cancer. She was a nurse practitioner and genetic counselor in the Division of Hematology and Oncology caring for women with breast and ovarian cancer. A wonderful colleague and friend, she was woven into the fabric at Rush. Donations can be made in her memory to Rush University Medical Center for cancer patient assistance.