View this email in your browser

CELEBRATING 40 YEARS! 
THE EVENTORS, INC.
 1976-2019 

Thursday, March 28, 2019
 

Welcome to the 27th edition of the Jane Network News. This issue features many “I”s Irish, Icelandic, Italian. Chicago is amid a Mayoral election that will be historic. Remember to get out and vote! Once the results are in and votes counted let’s go out and show some kindness. Pretty Fingers is continuing to collect nail polish and supplies through April 12th. Jammin with Jane is planning to be a rolling, bowling brunch at 10Pin on Sunday, May 5 (Cinco de Mayo for Special Olympics Illinois.

Enjoy the read!
 

EVEN THE ITALIANS ARE IRISH IN MARCH AND SO ARE THE ICELANDERS – SPREAD CHEER AND KINDNESS AND LET IT RESONATE AMONG US ALL!  

SKAL!  ICELAND celebrates its National Beer Day on the 1st of March each year – BEER DAY OR BJORDAGURINN marks a 74- year old ban on beer that was imposed in the tiny country in 1915.  The ban was lifted in 1989. A referendum held in 1908 was the result of Icelanders voting in favor of a ban on all alcoholic drinks on January 1, 1915.  Spain then refused to buy Iceland’s fish, it’s main export unless Iceland bought Spanish wine – the ban was partially lifted in 1921 to allow red and rose Spanish and Portuguese wines to be bought.  People brewed their own alcohol and smuggled it into the country. Another National referendum was held in 1935 and it came out in favor of legalizing spirits but beer with an alcohol content of 2.25% or more was not included.  This was to appease the temperance lobby, which argued that because beer is cheaper than spirits, it would be easier to buy. Another factor was that beer was associated with Denmark, and Iceland was fighting to gain independence from that country and succeeded in 1944.  Bills to legalize beer were regularly shot down until prohibition was finally repealed on the island in 1989.

Beer is now the drink of choice by most Icelanders, celebrated with gusto every year on BEER DAY!  The Icelandic word for “cheers” or “bottom’s up” is “Skal.” 

FAKING A MYTH IS HEADY BUSINESS

The Eventors were hired to produce a St. Patrick’s Day block party along a stretch of West Illinois Street at the corner of LaSalle and Illinois.  The restaurant was called Ireland’s so naturally we had to promote an Irish event! My Irish assistant the lovely Erin O’Donnell was integral to the three-day promotion.  Using her charm, she secured a donation of a 3-ton “Blarney Stone” from some good people from Schwake Stone in Des Plaines, IL. We secured a nice placement in the Chicago Tribune by a wonderful reporter, Clarence Petersen.

The folks at Miller Lite Beer, Ireland’s Restaurant (now a Gino’s East), Pepsi-Cola and WKQX-FM joined in the fun and sponsored the event.  Who knew that when the executives at Miller Lite decided to hire a blonde buxom model to sell kisses to the politicians on the first day of the Illinois primary – we would be ahead of our time.  Our model looks like a ringer for someone named Stormy!

PHOTO POLLS PICK A PR WINNER!

One of The Eventors clients was a one-hour photo store called Photo 60 which was revolutionary in the fact that they had machines that printed your photos in just one hour. Beverly Malen was the owner and entrepreneur behind the concept. We staged monthly events that featured photos with patrons, holiday theme and novelty characters and even a few political figures.  In 1987, the primary for the race for Mayor of Chicago had quite a few Democratic candidates and even one Republican. With the primary election at fever pitch, the candidates were in intense heated battles and personality clashes with each other.  We felt the public and the candidates themselves needed some humor and some levity. The result was a Photo 60 Street Poll that invited passersby to stop and pose with the candidate of their choice.

 We were able to secure photographs of the candidates and enlarge them to full-size stand up posters of each of them.   A lone Republican in the race was Donald H. Haider, a business professor at Northwestern University and former city budget director.  Mr. Haider joined in the fun posing with the passersby and the result was excellent name recognition as his presence and his “stand-up” photo and his fellow “stand ups” made the front cover of the Chicago Tribune.

A rarity in public relations, but a similar photo ran on Tuesday in the Chicago Sun-Times.  We were blessed with great publicity for this effort as every television station aired the event.  It was ironic that our friend and client Beverly Malen did not have a television and never saw the coverage!
 
The late Mayor Harold Washington won the primary election on February 24, 1987 followed by the general election on April 7, 1987.

Wines I’m Crazy About From People I Want To Spend Time With 

Beverly Malen moved on from Photo 60 after 15 years to starting her own Wine Importing business IMPORTS. Inc./Chicago.   As with many circumstances in her life, a series of fortuitous co-incidences brought to her doorstep a portfolio of wines from Friuli Venezia Giulia, one of the lesser known of Italy’s wine regions.  She hosts wine tastings all over Chicagoland and brings wine-makers to Chicago.  Cheers to Beverly!

 

KINDNESS

Abraham Lincoln Marovitz was a Senior Judge of the United States District Court for the Northern District of Illinois – like his namesake he was a man of great kindness.  I had the pleasure of meeting him and attending many events with him. He also joined me at a few of the Golden Gloves Boxing matches that The Eventors promoted. Judge Marovitz was a Golden Glove boxer.  After visiting his office, I was struck by one of the framed poems and he shared it with me. He was born in Oshkosh, WI on August 10, 1905 and died on St. Patrick’s Day, March 17, 2001 at the age of 95. A finer man you would never find!

 
Alison Tavel is RESONAYTING

www.kickstarter.com/projects/resynator/resynator?ref=a7c2o5

Alsion Tavel graduated from Columbia College in 2009.  She has been working and living in California for musician and singer Grace Potter.  Her life took an interesting twist when she found a Resynator in her grandmother’s attic.  

KINDNESS Through Pretty Fingers
www.prettyfingers.com 
ToniAnn Fedele ​

JAMMIN WITH JANE FOR SPECIAL OLYMPICS ILLINOIS

SUNDAY, MAY 5, 2019
11:30A.M.– 2:30P.M.
10PIN Bowling Lounge
330 N. State Street Chicago – Three hours of bowling & Brunch
$25.00 per person

Purchase tickets by clicking here

 
 
Join us!
Monday, April 29 from 5:30pm to 8:00pm 
Monthly Social Media Social Hour and Jane Network Night

Complimentary Valet Parking
Early dining menu specials with appetizers, fine wine and cocktails.   

Kiki's Bistro 
900 N. Franklin Street
Chicago, IL 60610
312.335.5454

RSVP: jane@eventors.us  www.kikisbistro.com
Graduating this year? Planning your next career move? Want to maintain your personal and professional connections? Let Jane help! Email us your story and we'll help connect you to the right person, who can connect you to your future! 
 
Looking forward to seeing you soon! 

Jane E. Canepa
President, The Eventors, Inc. 
312.217.JANE (5263)
jane@eventors.us
www.eventors.us
Copyright © *2019* The Eventors, Inc.*, All rights reserved.

Our mailing address is:
3180 N. Lake Shore Drive, #23E, Chicago, IL 60657

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

 






This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
The Eventors, Inc. · 3180 N Lakeshore Dr · #23 D/E · Chicago, IL 60657 · USA

Email Marketing Powered by Mailchimp