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CELEBRATING 40 YEARS! 
THE EVENTORS, INC.
 1976-2019 

Friday, April 26, 2019
 

Welcome to the 28th edition of the Jane Network News. Happy April - Easter - Passover & Spring!  Spring brings fresh air and flowers and renewal of old and new friends!

Enjoy the read!
 

WHICH CAME FIRST: BASEBALL, THE SAN DIEGO CHICKEN OR THE WHITE HOUSE EASTER EGG ROLL?

The sport that evokes more nostalgia among Americans than any other is baseball. So many people play the game as children (or play its close relative, softball) that is has become known as “the national pastime.” It is also a democratic game. Unlike football or basketball, baseball can be played well by people of average height and weight. Baseball originated before the American Civil War (1861-1865) as rounders, a humble game played on sandlots. Early champions of the game fine-tuned it to include the
kind of skills and mental judgement that made cricket respectable in England.

In 1871 the first professional baseball league was born. By the beginning of the 20 the century, most large cities in the eastern United states had a professional baseball team. The teams were divided into two leagues, the National and American; during the regular season, a team played only against other teams within the league. The most victorious team in each league was said to have won the “pennant;” the two pennant winners met after the end of the regular season in the World Series. The winner of at least four games (out of a possible seven) was the champion for that year. The arrangement still holds today, although the leagues are now subdivided, and pennants are decided in post-season playoff series between he winners of each division.

Baseball came of age in the 1920’s, when Babe Ruth (1895-1948) led the New York Yankees to several World Series titles and became a national hero on the strength of his home runs (Balls that cannot be played because they have been hit out of the field). Over the decades, every team has had its greatplayers. One of the most noteworthy was the Brooklyn Dodgers’ Jackie Robinson (1919-1972), a gifted and courageous athlete who became the first African-American player in the major leagues in 1947.
(Prior to Robinson, black players had been restricted to the Negro League.)

Baseball is still the national pastime and as it is enjoyed by many it still holds as a top-ranking version of entertainment. Enjoying a baseball game is still a great way to spend an afternoon, evening or weekend or a day off from work, excused or not.

In the early years of The Eventors, one of our clients was the Wholesale Flooring Division of the department store giant Carson Pirie Scott & Co. Based in Chicago’s Merchandise Mart, this company held quarterly sales meetings to recognize good work and service to the company. Top sales people and their spouses and significant others were invited to Chicago for the Annual Banquet as a reward for previous years sales and to launch the new products for the upcoming year. We planned the gala at the Merchandise Mart and the sit-down dinner featured famous entertainers of the day.

It was decided to “fly” the San Diego Chicken to Chicago (on a plane) to entertain at the banquet. The San Diego Chicken, also known as The Famous Chicken, the KGB Chicken or just The Chicken, is a sports mascot played by Ted Giannoulas. The character originated in an animated TV commercial for KGB-FM Radio in San Diego. Writer, cartoonist, and actor Brian Narelle was working for Odyssey Productions and offered to animate the acrobatic chicken as part of a commercial contract bid. Narelle went on to direct and animate the commercial as well as create cartoon art for the campaign. 

In March 1974, Giannoulas was hired to wear the first chicken suit; at the time he was a 20-year-old journalism major at San Diego State University. He was originally from Canada but had attended Hoover High School in San Diego. The Chicken’s first appearance was a KGB promotion to distribute Easter eggs to children at the San Diego Zoo. After his first appearance, Giannoulas, a lifetime baseball fan, approached the San Diego Padres front office. “I’ll bet I could get into games free in this get up,” he thought. He could wander throughout the stands at Padres games, and if someone said “lay one on me, The Chicken would “lay” an egg containing a prize via his leggings. Once on the field, he demonstrated a remarkable ability to mime, joke with players and umpires, and connect with fans. Padres’ attendance, which had been the lowest in the league, doubled that summer.

The Chicken, whose antics entertained steadily larger crowds, began to add appearances at concerts and sporting events, while continuing to perform at more than 520 San Diego Padres games in a row. The Chicken also appeared at many San Diego Clippers basketball games before the team moved to Los Angeles.

The Chicken came to our Chicago event with a “handler” and told me his mom made his costume. He did a great job entertaining the crowd. I remember the CEO of the Carson; Wholesale Flooring Division, Dean McKinney called The Chicken, “the greatest entertainer of all time!”

The success of the Famous Chicken helped lead to mascots becoming widespread throughout professional sports, particularly Major League Baseball. The Chicken was named one of the 100 most powerful people in sports for the 20th century by The Sporting News and The New York Times called him “perhaps the most influential mascot in sports history.” By 2015, The Chicken was reported to have made 5,100 appearances in 917 different facilities, 50 states, and eight countries, wearing out more than 100 chicken suits. As of August 2016, after 42 years of playing The Chicken, Giannoulas was still making appearances across the United States, albeit at a slower pace, performing at 11 ballparks in July and August of that year.

EASTER EGG ROLL AT THE WHITE HOUSE

The White House Easter Egg Roll officially dates to 1878 and the presidency of Rutherford B. Hayes, but first-hand accounts suggest that informal festivities began with egg-rolling parties under Abraham Lincoln. Starting in the 1870’s Easter Monday celebrations on the U.S. Capitol’s west grounds grew so popular that President Ulysses S. Grant signed a bill that banned the rolling of eggs on Capitol grounds, citing landscaping concerns.

In 1878, a group of bold children walked up to the White House gate, hoping to be allowed to play egg- rolling games there. President Hayes told his guards to let the children enter, and soon Easter Monday on the White House grounds became an annual tradition. President Benjamin Harrison added music to the festivities in 1889 with the United States Marine Band.

In 1997, The Eventors organized a tent at Easter at The White House sponsored by Boston Market. Two former NASA astronauts posed with guest for polaroid photos, along with Digs and an 8ft tall Astronaut from the National Exploratory Museum.

The 141st White House Easter Egg Roll was held on Monday, April 22, 2019.

Stephanie Wysocki

In Summer 1996, Stephanie Wysocki enrolled in my Special Events and Promotions class.  About a week into the session, I asked if anyone was interested in heading down to Atlanta for a few weeks for work around the Summer Olympics.  "It's a guaranteed A in this class," I said. Uh, YAASS!!  Next thing you know, Stephanie driving down south with a mini-van full of fellas - including my son Christopher.  

 This was the first of many wild experiences Stephanie had working as an Eventor.  The following spring, we hopped on a plane bound for DC to execute a Boston Market activation at the Easter Egg Roll on the White House lawn!  
 
You could say, she was hooked on the world of marketing and brand activations.  For nearly 20 years, she has been on the agency side finding creative ways to connect brands with consumers through sports and entertainment passion points.  
 
A career highlight is leading strategy, development and execution of an integrated launch for State Farm Insurance's Neighborhood of Good, an initiative to demonstrate brand values and inspire community give-back.  It was an amazing opportunity to use her marketing superpowers for good.  The cherry on top was industry recognition from Event Marketer Magazine with GRAND Ex Award - best in show!  Check out this short video we submitted for best Cause/Community Program.
 
Stephanie recently relocated to Wisconsin and is on the hunt for her next career adventure.  Do you know of a team that's looking for an integrated marketing superstar in Milwaukee?  Give her a shout!  Let's get LinkedIn because she is always ready to help out a fellow Eventor!
Beatrice Ross

 
Another blessing from my Columbia College Chicago Special Events class is Beatrice Ross. We met for lunch recently and her robin egg blue sweater shows was a breath of springtime she is. After a career in education, Beatrice has launched a new business. She formally announced her establishment of PLAN OF ACTION LIFE COACHING.  As a Professional Life Coach, Ms. Ross offers a partnership to achieve personal and career goals.

In her early days with me at Columbia College, students participate in three special events during the semester. Bea participated in the Marshall Field’s 4 th Annual Jingle Elf Parade on Thanksgiving Day, November 22, 2001. She joined the Eventors Team and coordinated the Horseshoe Casino Hammond Employee of the Year & Leader of the Year Recognition Banquet and a Women’s Bar Association of  Illinois Political Power Rally.
Beatrice Ross knows how to foster positive relationships. During her career as a leadership and education professional, she created paths to success for many organizations. Let her help you, your colleagues and your business today. Beatrice can help individuals “Redesign Your Life” and develop a Plan of Action for the future. Visit her website or connect via Facebook, LinkedIn, Twitter and Instagram.
Remembering Good Friends
 
April is the month of Remembrance with Celebrations of Passover and Easter. This year marks the passing of a dear friend of mine, Sarah Miriam “Dollie” Galter. April 17

Earlier this month another dear friend Celia Moy Cheung passed away. It was through Celia and her husband, the late George Cheung that I was introduced to well-known philanthropists Dollie and Jack Galter. The Galter’s loved dining at The Junk Restaurant in Chinatown which was owned by George and Celia. As fixtures in the Chinatown community they made everyone feel welcome and appreciated. As a couple they helped raise funds and were instrumental in the production, design and installation of the Chinatown Arch. George and Celia were also known for connecting the Galters to Swedish Covenant Hospital which fostered the funding and creation of the Galter Life Center and major donations to the Swedish Covenant Hospital.

George was a marathon runner and used running to maintain a healthy lifestyle. He was a founder of the Chicago Marathon and the Chicago Ultra Marathons, he is revered in the history of the participatory running race communities. Celia carried on the Chinatown connection for the Bank of America Chicago Marathon® and led legions of people through the city streets and the area of the city that she was so passionate about. A lovely woman, Celia loved dancing and being with her family and friends. She will be truly missed. Rest in peace as you join George, and your friends Dollie and Jack. With sweet remembrance and memories, we will miss you!

Purchase tickets by clicking here

 
Join us!
Monday, April 29 from 5:30pm to 8:00pm 
Monthly Social Media Social Hour and Jane Network Night

Complimentary Valet Parking
Early dining menu specials with appetizers, fine wine and cocktails.   

Kiki's Bistro 
900 N. Franklin Street
Chicago, IL 60610
312.335.5454

RSVP: jane@eventors.us  www.kikisbistro.com
Graduating this year? Planning your next career move? Want to maintain your personal and professional connections? Let Jane help! Email us your story and we'll help connect you to the right person, who can connect you to your future! 
 
Looking forward to seeing you soon! 

Jane E. Canepa
President, The Eventors, Inc. 
312.217.JANE (5263)
jane@eventors.us
www.eventors.us
Copyright © *2019* The Eventors, Inc.*, All rights reserved.

Our mailing address is:
3180 N. Lake Shore Drive, #23E, Chicago, IL 60657

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The Eventors, Inc. · 3180 N Lakeshore Dr · #23 D/E · Chicago, IL 60657 · USA

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