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CELEBRATING 40 YEARS! 
THE EVENTORS, INC.
 1976-2020 

February 29, 2020
 

Dear Friends,
 
Welcome to the 37th edition of the Jane Network News! Thank you for your comments and for continuing to subscribe or unsubscribe!  February has flown by and it is time to Leap Into March!

Enjoy the read!

ADVERTISING IS PAID FOR AND PUBLIC RELATIONS IS PRAYED FOR!

A sign on the door of a ninth-floor advertising office at famed retailer Carson Pirie Scott & Co. stuck me and stayed with me over the past 43 years. The special events and public relations offices were adjacent to the bustling advertising department and our paths only crossed on a few occasions. The division of these two entities was always the way business was done.

We all worked hard, tirelessly and feverously but our entities were separate operations. We had occasional meetings for a combined promotional meeting or if store executives called meetings for both departments to interact. Coincidentally the newspaper and magazine businesses worked in much the same way. Advertising executives were never involved in the reporting or journalistic side of publishing. When it came to budgets it was like living in a family that had one pot of money and it had to be shared. Often the funding was not equally shared.

Newspaper advertisers were aware of the executive budgets and who in the chain controlled the purse strings. The public relations side of the business was like the younger sister – or one who never got any new clothes. Advertisers did a lot of wine and dining and most often were paid. Those of us in PR had to do a lot of praying. We prayed for good news coverage and a good outcome of a story or news item that we hoped was published in the most favorable way!

Smaller news outlets with weekly publications often lived on advertising revenues to publish their papers. Advertising executives would pay for an ad and the owner of the paper would also run a press release on the same topic. These editors and managers knew what had to be done to keep the business and staff afloat. Sinking or swimming sometimes with sharks was just another day in the media/advertising pool.

In 1977 one of The Eventors first clients was Lytton’s, a department store chain that specialized in mass-produced menswear and was located on State Street in Chicago. Henry C. Lytton founded the store that was nicknamed The Hub and Lytton’s in 1887. The store had an impeccable reputation for fine men’s clothing, ladies’ fashions and an array of merchandise for the discerning shopper. Lytton’s ran daily full-page advertisements in all the Chicago newspapers.

If my memory serves me correctly, a friend in the CPS advertising department introduced me to Mr. William A. Novy, Vice-President of Advertising at Henry C. Lytton’s. As a newly minted business owner it was my delight to meet and become a life-long friend of Bill Novy. A 6” tall, dapper, handsome ivy-league dressed man; Bill exemplified the Lytton-look with Van Heusen and Arrow dress shirts and sometimes corduroy slacks and blazer and always with a perfectly accessorized tie and maybe even suede shoes or always stylish dress shoes. After a career that covered being responsible for the design, layout, look and placement of the Lytton advertisements, Bill was given an event project. Fortunately for me, he needed my help and much to my delight I also got paid!

We were a team like salt and pepper. Bill kept the project, the store executives, vendors and sponsors in line and I ran all of the promotion, public relations and event work. We complimented each other with the perfect mix of advertising, special events and public relations.

The Florida Department of Citrus and the reigning 1978 Citrus Queen, Lisa Maile set their sites on Chicago in one of the most bitter winters on record in history. Being a person who grew up in a circus town and one who loved crowds, blustering winter winds and snowflakes the size of arctic ice sculptures didn’t deter me from taking the Florida Citrus folks outside of the store to greet the passersby with fresh squeezed orange juice. Fortunately, the frozen Chicagoans could see the bright oranges through the snow flurries and agreed to sample our wares.

Bill and I were very successful at these ventures. He got the advertising paid for and my prayers for good coverage paid off.

Bill placed the store advertising that featured Delta Airlines, American Express and the Florida Citrus Board. Delta Airlines and American Express donated fourteen round trips to Florida as part of the incentive for giveaways to Lytton’s customers. I worked the public relations side of the event crafting stories and promoting a Delta airlines stewardess who gave in-store demonstrations and tips for packing for a vacation – hopefully to Florida. We also pitched the idea of purchasing your wardrobe and even the suitcase at Lytton’s.

Caption: My good friend and colleague Judy Moore wrote a wonderful full-page article for the Chicago Sun-Times about Traveling Light with Delta Airlines.


A column mention from Peg Zwecker was also of value to the overall promotion.

Jammin with Jane is a fundraising event that is hosted by students from Jane Canepa's Events & Promotions class at Columbia College Chicago.  Ms. Canepa has taught Special Events & Promotions at the college since 1991.  The "Final Exam" project is organized by the students and they learn to plan, promote and publicize the event. The May 2020 JAM will be a Reunion Event organized by the current class.  The objective is to reach out to former students who have been associated with Jane since 1991.
 
Details for the event will be shared and posted to social media!  Watch for info soon!
Stephanie Treppler
Since graduating from Columbia College Chicago in 2007, Stephanie joined the ranks of project managers, doing her part to pave the path for world domination. She is excited to be back in Chicago after 6 years in New York City. For the last five years since Stephanie's return, she can be found at Leo Burnett initiating process and managing operations for brands such as Kraft Heinz, Campbell Soup Company, Proctor & Gamble and most recently, ALDI! 
 
When she is not in the process of initiating, planning, executing, controlling or closing projects, she can be found designing and assembling florals for events in the Chicago land area. 
Leonard "L" Williams

Leonard “L” Williams graduated with his Marketing Degree with a concentration in Advertising from Columbia College Chicago in 2007. After graduating, Leonard began his careers as an Associate Producer for Leo Burnett working alongside brands such as McDonalds, Whirpool and Comcast. He had the pleasure of curating The Hennessy Blackout Party with Lebron James, Jay-Z, the Chicago Bulls, Chicago Fire and many more celebrities. Leonard specializes in production, writing and event organization. He was the production assistant for Doug Banks Tour (10 cities), produced the hit song "Take It Slow" with Shawnna, Ludacris, Bobby V and Missy Elliot, managed Lana J and T Star (released 2 projects) and secured investor to start TRS Records. 

Currently, he is an on air radio personality (Becoming Dateable Radio Show and LIVE Show-Co Host, I Said What I Said Podcast), hosts weekly karaoke and comedy shows and still plays the organ at church!

“L” is a voice in the industry!
IntellectualRadio.com 

iHeartmedia.com

 


Jane Network Night
Tuesday, March 31, 2020
5:30pm - 8:00pm


Complimentary Valet Parking
Early dining menu specials with appetizers, fine wine and cocktails.   

Kiki's Bistro 
900 N. Franklin Street
Chicago, IL 60610
312.335.5454 (KIKI)
RSVP: 
jane@eventors.us 

Celebrate Kiki's birthday this month!
Make a reservation and stop by to wish him a Bon Anniversaire! Cheers!


www.kikisbistro.com
Graduating this year? Planning your next career move? Want to maintain your personal and professional connections? Let Jane help! Email us your story and we'll help connect you to the right person, who can connect you to your future! 
 
Looking forward to seeing you soon! 

Jane E. Canepa
President, The Eventors, Inc. 
312.217.JANE (5263)
jane@eventors.us
www.eventors.us
Copyright © *2019* The Eventors, Inc.*, All rights reserved.

Our mailing address is:
3180 N. Lake Shore Drive, #23E, Chicago, IL 60657

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