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And why Netflix is going interactive. 
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March 19, 2019
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THE YOUTH CLIMATE MOVEMENT IS HERE
Last Friday, 1.6 million young people from across 128 countries joined a global school strike against climate change. This incredible global strike was coordinated by Fridays for Future, the movement sparked by 16-year-old Greta Thunberg of Stockholm, Sweden, who was recently nominated for a Nobel Peace Prize for her game-changing climate change activism. Greta is tapping into the reality that climate change is the #1 concern among young people (for the third year in a row!), and they want action now to secure the future health of our planet. The next strike is planned for April 15th.

For more on amazing young people, Grist released their annual list of 50 folks who are targeting and attacking the world’s biggest problems. Among them is 17-year-old Elsa Mengistu, an Ethiopian immigrant, anti-gun violence activist, and, as of late, organizer for Zero Hour, specifically working to raise awareness and boost participation of underrepresented activists in the youth climate movement. There’s also recent college student Benji Backer, a young conservative who founded the youth-led American Conservation Coalition to rally conservatives around advocating for climate change. These incredible young people are proving that the issue of climate change is intersectional and apolitical—our own findings continue to show that there is strong consensus on this issue across the political spectrum. 
Image result for youth climate strike
 CLIMATE ACTIVISTS CHAMPION THE GREEN NEW DEAL IRL
As the Green New Deal continues to make its impact on Congress in D.C. since its debut last month, Sunrise Movement, an American youth-led political movement for action on climate change and job creation, is going on tour with 100 community town halls across America to raise support. The town halls will host speakers, politicians and local experts advocating for a no-carbon future, all organized by the young activists who were behind behind the sit-in at Speaker Nancy Pelosi’s office that helped catapult the Green New Deal into the spotlight.  

Recent polls show the majority of Americans (81%!) support the plan to address climate change by aggressively tackling our dependence on fossil fuels, but are either clouded by it’s partisan depiction in the media, don’t know much about it, or are unsure of how the deal will impact their immediate community. These passionate young people are proving how powerful they are by refusing to back down in making climate an unavoidable priority for today’s politicians.
ICYMI

 
In a beautiful and honest interview with actress and body positivity advocate Jameela Jamil, Sam Smith announces he is gender nonbinary. (Another ICYMI: More than one third of young people know someone who uses nonbinary pronouns).

 Beloved YouTube star Lilly Singh is taking over Carson Daly’s NBC late-night slot, making her the first woman to host a network late-night talk show in more than 30 years!

 Netflix is launching its second interactive show: You vs. Wild with Bear Grylls. This follows last month’s revelation the streaming service “competes with (and loses to) Fortnite more than HBO.” In other news of apps chasing Fortnite’s attention-grabbing power, Snapchat is launching a gaming platform next month and Google is keeping everyone on the edge of their seats

 Hooray, Anthropologie has launched a beautiful plus size line!

 Employee engagement has become a bit of a buzzword, but for good reason: DSS Managing Director Meredith Ferguson on why getting it right is the key to brand purpose.  
Today's Quick Hit
 Why people did this to celebrate Ruth Bader Ginsburg’s recent 86th birthday. 
DoSomething Strategic (formerly TMI Strategy) is the data-driven consultancy arm of DoSomething.org. We help brands and organizations engage young people for positive social change.

Want to learn more about how we help clients activate young people?
Reply to this email to meet Meredith, our Managing Director.
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